ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . We saw a strong positive result, so we kept moving. From spaghetti testing to strategic testing . That’s what led us to strategic testing.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

AUGUST 4, 2023

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? As of Aug. Danielle Stout Rohe , Sr.

Objectives and Key Results 91

Objectives and Key Results CTR Engineering UX 91

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

AUGUST 12, 2020

The CEO, a 40-something man, thought he knew what was best in terms of creative, copy, user experience, and value proposition. explained: Everything any team does will have an impact on the user experience, from back-end engineers to customer success specialists. As Chang Chen, Head of Growth & Marketing at Otter.ai

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. This resulted in a low average cost-per-click of $0.21 , with a 1.2%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. Google default deal blocked opportunities for Branch Metrics (Sept.

Trust 86

Trust Objectives and Key Results Engineering Negotiate 86

ConversionXL

JANUARY 9, 2019

But if you conduct only evaluative research, you’re just testing your ideas instead of building a website based on what users want. The best results, as the example below from HubSpot shows, come from combining both methods. For example, what is the deadline for the website launch? What has already been decided? Consistency.

UX 131

UX Process User Experience Technique 131

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. Your sales process is a template that guides you towards achieving your sales objectives. I will be focusing on the most crucial sales process stages every startup must focus to get the desired result. Pitch (Presentation). Handling Objections. Prospecting.

Process 125

Process Objectives and Key Results CRM Sales 125

Lead Fuze

SEPTEMBER 30, 2021

We would like to present you with the different positions you can land for a sales job. We will start by giving you key elements that would help with writing your lead generation resume. It might be your education, or professional experience or even IT skills. 1 The objective or summary section of the resume.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. During the presentation, the example of a two-hour movie download was used. That, too, was a key piece in the industry forecast, with $15.9

Objectives and Key Results 0

Objectives and Key Results Technology Technology B2C 0

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams nestled under marketing that resulted in product teams making their own testing tools, running unscientific tests, and making changes that didn’t align with marketing changes. This results in competing priorities and a customer experience fractured by whether you’re new or an already existing customer.

Objectives and Key Results 90

Objectives and Key Results Represent Conversion Follow-up 90

ConversionXL

JULY 21, 2022

Each channel presents a chance to make a good impression. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Continuous Optimization.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Hubspot

MAY 31, 2013

A very common objection that I hear for separating a website redesign from inbound adoption is resource allocation. I also hear the wonderfully vague “marketing strategy” objection, which when I drill down, can typically mean a number of things. We want to see how the website performs before launching any inbound initiatives.”.

Objectives and Key Results 77

Objectives and Key Results Launch User Experience Clients 77

ConversionXL

FEBRUARY 3, 2015

The first key however is to identify what ones you will be dealing with the most and to help put systems in place to exploit their existence. What you should do: One of the key disciplines of a successful program is to always be looking to maximize resources and to challenge what people think is right. Image credit.

Objectives and Key Results 115

Objectives and Key Results Start-ups Trust User Experience 115

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Everyone and their dad has heard about KPIs: Key Performance Indicators. Unsatisfied with his results, Jerry wanted to snag new customers and hypothesized why he wasn’t getting them.

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

SaaStr

APRIL 4, 2019

They wanted real-time results. And the same customer challenges that we were being presented, which was: How do you scale? Do you have a great user experience for my workforce, my IT ops, and possibly up-and-coming dev ops teams. And what challenge that presented to us was how do we do that quickly.

Engineering 66

Engineering Strategize Technology Technology 66

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Your landing page has one objective and one objective only: to convert visitors into leads. When someone searches for your key phrase, they should find your landing page. Landing Page Colors.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Experiment until your results are statistically significant. Document your winning results, and share them with your team.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences.

E-commerce 119

E-commerce B2C Campaign B2B 119

Hubspot

MARCH 3, 2020

The network, which originally targeted college students, had already reached millions of users in young adult age groups and had just gone through a few major redesigns since it first launched in 2004. In 2010, Facebook grew from 400 million to just over 600 million active users. The News Feed. Likes and Reactions.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101