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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. Instead of using standard templates in their demos, they customize everything around the prospect’s real sales playbook, objection-handling examples, and KPIs.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. We launched an end-to-end campaign for the sales organization.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. We launched an end-to-end campaign for the sales organization.

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Go-to-Market Training Courses and Strategies for Success

Highspot

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

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Freelancer vs. Entrepreneur: How Jim Huffman, CEO and Founder of GrowthHit, Went from Freelancer to Owner of a 7-Figure Agency [+ Tips for Aspiring Entrepreneurs]

Hubspot

Table of Contents: From Freelancer to Millionaire Entrepreneur: Key Milestones Freelancer vs. Entrepreneur What is GrowthHit? And although everyone’s journey is truly one-of-a-kind, here’s a brief preview of what you should anticipate as you progress down one path or the other: Key Milestones for a Freelancer 1.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

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The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. Key Methods. What We Did.

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