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When Designers & Developers Collaborate, Your User Wins

Salesforce

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX 105
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 98
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Removing any redirect chains.

CTR 116
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Emerging Design Trends for 2024

Salesforce

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

UX 72
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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. Using CRO Research in the Website Planning Process. And there is great opportunity to use insights from an existing live site to inform the experiments that you can run as soon as the new site is launched.

Process 103
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Email outreach for marketers: Measuring and optimizing performance

Martech

Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. Enhance user experience. Business email address Subscribe Processing. Get MarTech! In your inbox.

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What Happens When You Design With Your Customers?

Salesforce

When a designer weaves customer voices into the design process, it’s a win for the user and the business. This approach proved effective for our newly released product Briefcase Builder , which invited user research from concept to pilot to adoption. It’s an intentionally iterative process.

UX 52