Search Engine Land

SEPTEMBER 23, 2024

This can severely affect business visibility, lead generation and sales. Overall, you may need a hierarchy of goals here that covers: Website Goal: Generate more leads/sales. Audience questions We want to start by simply identifying the different audiences: men, women, students, Gen X, Millennials, etc. Generate leads.

Objectives and Key Results

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. And when you were at ramp, you actually built out the growth function there and. at an earlier stage, you just have to take big swings.

GTM

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

GTM

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Sophie Buonassisi: Before we dive in today, a quick important message from our sponsor.

GTM

Sales Hacker

AUGUST 5, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. AI SDR agents are changing the future of sales.

GTM

Sales Hacker

MAY 20, 2025

He’s one of the most experienced operations leaders with 20 plus years of experience building and scaling teams across rev ops, sales ops, and marketing ops. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. N Welcome to the podcast. Excited to be here.

GTM

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? Scott Barker: I love that man.

GTM

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

GTM

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. 13:17 Characteristics of top early-stage sales reps.

GTM

Sales Hacker

JUNE 3, 2025

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. He spent over 15 years building and scaling sales and business operations.

GTM

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

GTM

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing.

X-functional

Sales Hacker

JULY 18, 2025

best AI email tools for sales teams”). Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams).

Gaming

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. launching a barrage of battery test cases. Navigating payroll, benefits, and compliance shouldnt slow you down. we’re at the first step of a marathon The great thing about operating today is speed.

GTM

Sales Hacker

APRIL 22, 2025

31:06 Building a hype train: how to activate champions at launch. 31:06 Building a hype train: how to activate champions at launch. I think it was because we really were thoughtful about what the message was and when we launched it. use cases, whether or not it’s for a function, it’s for a vertical.

GTM

Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM

Sales Hacker

APRIL 15, 2025

’cause what we find from the venture lens is earlier and earlier, do companies want that marketing function in to start building brand ahead of time to start just overall building the content flywheel too. I want to go through your entire sales process. They could be selling to sales or finance or it. Udi Ledergor: Right.

GTM

ClickFunnels

AUGUST 8, 2021

Want to make sales? The latter definition applies to sales prospecting , not lead generation, though. Note that the lead generation funnel is the first part of your sales funnel that serves as an entryway. Collect email addresses (either via native email marketing functionality or via a third-party integration).

Lead generation

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. Your sales funnel is the foundation of your business. Today we want to show you why ClickFunnels is the ultimate sales funnel creator. Did you know that creating a sales funnel used to be an absolute nightmare?

Gaming

ClickFunnels

JULY 22, 2021

Want Russell To Teach You How To Build Your First Sales Funnel? Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). What Are Interstitial Ads?

X-functional

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? So you have built a sales funnel. Today we are going to discuss: The four types of sales conversion rates. The #1 way to increase the conversion rate of your sales funnel. Want to take your sales funnel to the next level? What Is a Sales Funnel?

Conversion

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch

Partners in Excellence

JULY 15, 2015

” It’s easy to understand this in the context of individual or personal purchases, but too often overlooked in B2B sales. In sales, we each have quota, revenue, margin, expense and other objectives important to our role in the organization. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional

SaaStr

NOVEMBER 23, 2021

Take sales intelligence platform, Dooly , for example. They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing.

Technique

SaaStr

JULY 20, 2024

Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill.

GTM

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Because Enterprise sales is a complex, multi-threaded beast — the days of the lone sales rep doing it all are over.

B2B

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. Let’s look at a loose timeline of Owner’s journey. They grew 2.5x

Go To Market

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. The first system is what I call the sales finance system.

Finance

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs. What about the GTM side?

GTM

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

X-functional

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Pipeline

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. They are not mutually exclusive!

X-functional

SalesHandy

MARCH 21, 2023

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click.

Closing

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. It may not be the fault of the sales people that they can’t address this question.

X-functional