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2 new Google ad network policy updates

Search Engine Land

Google is updating two new policies for the ad network this month. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy. Update to Abusing the ad network policy.

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Asset Service Management: Why It’s So Important to Field Service

Salesforce

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There were also large lead gen networks involved that would trash an area with fake profiles, bolster them with reviews and then turn around and sell those leads to merchants – usually the same merchants they had buried.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. Analyze what traits your existing clients have in common, then use that information to target people who might benefit from your services.

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What Successful Networkers Never Do On First Conversations

Adaptive Business Services

The first meeting with a new person in your network is a sounding-out process. In networking, this first conversation is a critical process. Good networkers do a “quality control” assessment of the people they meet. Be very mindful of that basic networking process and respect the other person’s need to sound you out.

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Every Facebook user is monitored by thousands of brands for targeted ads

Search Engine Land

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. Moreover, in markets like the European Union, where data privacy regulations are becoming more stringent, these numbers may also give rise to legal and ethical concerns.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Overly complex agreements can be a deterrent for some creators, so it’s best to keep legal and contractual requirements straightforward.

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