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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? What technology can I lean on to increase my average basket value? Up to 36.8% of American online consumers shopped through social media platforms last year mainly Facebook, TikTok Shop and Instagram.

Retail 107
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Pega addresses accelerating business complexity

Martech

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. The report’s main findings. Screenshot from PegaWorld 2021. Why we care.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

These are three main takeaway themes from the summit with examples – let’s get into it. It’s based on the idea that leaders should see their fellow executives as their main team – their “first team” – not just focus on their own departments. Sustained success demands a strategic approach backed by powerful technology.

GTM 103
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Strategic technology partners .

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Advice From an Angel Investor: Q&A With David Chang

Salesforce

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch 52
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. There are four main types. For Rivian, its deep-pocketed support to expand its technology across more vehicles. I asked him what changed. His answer?

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Sales Technology. Vice President, Client Partnerships North America. Mellanox Technologies. Rhythmic Technologies, Inc. Vice President of Sales & Strategic Partnerships. Indio Technologies Inc. Main Post Partners. We’ve broken the list down into categories of expertise for your convenience.

Territory 130