Management Consulting Promote Technology 
Sales Pop!
SEPTEMBER 1, 2023
If there’s a single aspect you’ll see about CRM promotion, it’s this: CRM vendors are constantly comparing the features and functionality of their offering versus others. System Users The same is true for users of technology. Companies began to realize that when people don’t like a particular technology, they won’t adopt it.
Martech
JUNE 15, 2022
Another is the opportunity gap: Men are more likely to be promoted to the top levels of a company. This is, of course, symptomatic of a much larger problem in our society — a problem we must address if we wish to remain economically competitive, says Dr. Lauren Tucker, CEO and founder of Do What Matters , an inclusion management consultancy.
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Martech
FEBRUARY 6, 2024
I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”
Sales Hacker
OCTOBER 30, 2018
In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.
Salesforce
OCTOBER 28, 2021
Technology without security is like a home without a lock. Influential management consultant Peter Drucker said, “Culture eats strategy for breakfast.” You don’t get demoted by creating a product that has a security flaw; you get promoted by having the functionality that can sell.”
Hubspot
APRIL 25, 2023
A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.
Search Engine Land
NOVEMBER 16, 2022
During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. This is where marketing technology can help – from streamlining processes to analyzing data faster, embracing technology will keep you nimble and efficient.
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