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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. This blog post takes a closer look into the intricacies of gross profit margin, exploring its formula, calculation, and interpretation. What well cover: What is the gross profit margin?

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5 Interesting Learnings from Doximity at $550,000,000 in ARR

SaaStr

Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. How is Doximity so profitable? 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share. But it can sell more to those that want to reach them. 5 Interesting Learnings: #1.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? Selling to current customers is generally much easier, and occasional exclusive deals incentivize repeat purchases. It’s good for commodities you don’t want to fully sell out of.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

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How to Sell Your Boss on a New Marketing Strategy

Hubspot

How to Sell Your Boss on a New Strategy. For a forward-thinking marketer, it''s important to slow down and understand how an executive understands and perceives value. Will this increase our profit margin? Market share?” Inbound Marketing' “What’s the return on my investment?

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Consider an ecommerce store selling products worth $20, $50 and $100. All things being equal, this store is more likely to benefit from value-based bidding than a store that only sells products worth $50. Even if your prices are uniform, the profit margins may differ. Could you still benefit from value-based bidding?