Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

CTR 115

CTR Campaign Strategize Gaming 115

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 97

Entertainment Gaming Education Technology 97

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 143

Customers Retail GTM Trust 143

Salesforce

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

Retail 89

Retail CRM Contract Gaming 89

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. The CX announcements included new support for marketing, sales and service. Part of the reason is that AI had long been a familiar part of its product strategy.

Service 94

Service Campaign Up-sell Customers 94

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

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Campaign Conversion Contact Process 93

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Skills training for employees and teams to maximize AI benefits.

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B2B Strategize Clients Consult 116

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology. Here’s where AI can assist.

Campaign 83

Campaign Strategize Conversion B2B 83

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Campaign 111

Campaign Launch Trust Technology 111

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Many also believe that ChatGPT is already stealing market share from Google. Gartner believes people will turn to generational AI conversational assistants (e.g., Why we care. The prediction.

Engineering 136

Engineering Entertainment Market share Consult 136

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. ” Which is true?

Territory 99

Territory Launch Campaign Represent 99

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Technology 123

Technology Technology Engineering Strategize 123

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

Retail 116

Retail Commission Networking Technology 116

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Creative Assistant explained.

Launch 102

Launch Process 102

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. How it works.

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Launch Process Campaign Promote 121

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Pitch 126

Pitch Niche Engineering Promote 126

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 142

Technology Technology Campaign Technique 142

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

Strategize 95

Strategize Campaign User Experience Start-ups 95

Salesforce

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Here’s why: An AI model is only as good as what it’s taught.

Trust 122

Trust Represent Start-ups Technology 122

Search Engine Land

JANUARY 30, 2024

If the insufficient support from Google Ads is a concern, considering Yelp as an alternative platform is worthwhile due to the additional help and assistance it offers advertisers. ” Yelp’s AI plans. Get the daily newsletter search marketers rely on. Why we care. Scheduled consultations.

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Consult Territory Engineering Represent 109

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. The hype amplified as users realized this wasn’t some narrow AI but a foundation for the next wave of computing revolution with implications across countless industries.

Objectives and Key Results 119

Objectives and Key Results Campaign Launch Strategize 119

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. In April, Alphabet and Google CEO Sundar Pichai confirmed that conversational AI was ‘absolutely’ coming to Google Search. Dig deeper.

Engineering 128

Engineering Follow-up Launch Start-ups 128

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies. I am trained with MarTech content.

Campaign 138

Campaign Technology Technology Growth 138

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. EKOM AI ’s EKOM 3.0

E-commerce 104

E-commerce User Experience Campaign Conversion 104

Martech

DECEMBER 28, 2023

Many of those features were infusions of AI into existing applications. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. Each of those areas is being impacted by the incredible pace of change brought about by AI. The consumer profiles were generated by ChatGPT.

CRM 101

CRM Government Customer Relationship Management Relationship Management 101

Search Engine Land

SEPTEMBER 21, 2023

Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. Simply input your idea into a prompt, and let the AI do its magic while you sit back and watch the results. Get the daily newsletter search marketers rely on.

Launch 112

Launch Gaming Price Campaign 112

Search Engine Land

FEBRUARY 19, 2024

My phone, watch, voice assistant, or browser – even taking notes for this article – now I’m more inclined to speak it. They aren’t asking questions only to Alexa or to their Google Assistant (or Gemini). What’s important is for marketers to be prepared for the shift. In 2024, voice assistants are expected to reach 8.4

Entertainment 124

Entertainment Technology Technology Gaming 124

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

GTM 59

GTM Cross-sell Price Contact 59

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Why we care.

CRM 107

CRM Service Clients Technology 107

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Now, here are this week’s new AI-powered martech products, features and enhancements.

Engineering 107

Engineering User Experience High impact Technology 107

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

X-functional 120

X-functional Customer Relationship Management CRM Relationship Management 120

Martech

DECEMBER 21, 2023

AI is here to help! You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

GTM 117

GTM Campaign Launch B2B 117

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Customers 136

Customers Price Contact Campaign 136

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Campaign Consult Prospecting Technology 123

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

Campaign 119

Campaign A/B testing Objectives and Key Results Appointment 119

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Territory 126

Territory Government Legal Technology 126