Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Inbound marketing focuses on attracting the right people to your company. Publish: Publish your post on your blog. Content creation.

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Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Social media! Social media!

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Networking B2B Lead generation Promote 73

Hubspot

DECEMBER 9, 2013

Whether you''re in a brand new gig and trying to hit the ground running or you''re a longtime veteran looking to stay at the tippy-top of your marketing game, we''re all working to keep up with the latest and greatest trends in marketing. 1) Why aren''t you on [insert random social media network here]?

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Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Anatomy of a Shareable, Linkable & Traffic-Friendly Post. Click to Tweet ).

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Hubspot

SEPTEMBER 22, 2016

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. What Is Referral Traffic? Why Is Referral Traffic Important?

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Referrals Lead generation Promote Engineering 77

Hubspot

APRIL 28, 2016

When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. 12 Ways to Save Time While Editing a Piece of Writing.

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Hubspot

AUGUST 3, 2012

The best internet marketers aren't afraid to share. In fact, the inbound marketers who love to share usually see fantastic results because of it! How to Cite Content in Blog Posts. Let's say you're quoting another blogger in your post -- hey, sometimes they just explained it so perfectly! What do you do?

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Hubspot

APRIL 25, 2013

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Best Practices for Image SEO. You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google.

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Hubspot

OCTOBER 21, 2016

The following is an excerpt from our free resource, How to Create Beautiful Infographics. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

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Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience. Marketers can use content amplification to boost ROI and brand awareness.

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Hubspot

JUNE 18, 2012

Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). Ready to learn how to integrate visual content in your marketing channels? That company that sells marketing software (yawn)?

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Networking Lead generation Entertainment Follow-up 73

Hubspot

DECEMBER 5, 2014

If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. At the simplest level, that means that every post should contain a graphic or video. Some people still think that tweets are merely 140 characters of text. Er, um, well.

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Entertainment A/B testing Retail Presentation 78

Hubspot

DECEMBER 17, 2019

In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well. From podcasting to blogging, to everything in between, you can use these best practices to get a strong ROI from your content.

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