Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
In 2022, the numbers fell to back to earth with 10.6% The digital slice of total media spending is projected to grow about 2% annually in the coming years. The digital slice of total media spending is projected to grow about 2% annually in the coming years. A more modest rebound may also in the cards for 2024.
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