Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online.

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Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. With connected data, of course.

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Salesforce

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. This] is a trust problem,” said Claire Cheng, senior director, data science and engineering, at Salesforce. “We What is an LLM?

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Veloxy

JANUARY 2, 2024

In this article, you’ll learn how to measure sales productivity and find insightful tips for enhancing it. This is why 61% of marketers suggest that lead generation is their primary challenge. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

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Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Data collection is changing.

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Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. Additionally, certain settings and configurations must be enabled to ensure local data collection.

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Salesforce

JULY 24, 2023

Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies.

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Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. These resources are all about helping your sales team guide potential customers through their decision-making journey.

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Adaptive Business Services

MARCH 20, 2024

We have one update to report and it is actually a new third-party integration with an application called PhoneBurner. This also eliminates the need to update contact records on two services … Nimble and your email marketing program. Before the introduction of Customer Relationship Managers (CRM), we had Contact Managers.

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Search Engine Land

SEPTEMBER 12, 2023

Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. What is Performance Max?

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Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. If not, what can you do about it?

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Salesforce

DECEMBER 6, 2023

Here are my four Salesforce Admin tips to deliver success for your organization. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too.

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Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

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Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available.

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Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. I can answer that question with six tips.

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Salesforce

OCTOBER 19, 2023

That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers.

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Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. Get the daily newsletter search marketers rely on. 4 tips and tricks for pivot table analysis.

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Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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Highspot

OCTOBER 31, 2023

Here are five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals. Sales, marketing, and enablement teams are using AI to accelerate administrative tasks, enabling them to focus on more strategic endeavors.

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Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

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Search Engine Land

AUGUST 9, 2023

The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. It’s worth noting that the tool’s forecasts are adjusted seasonally to enable marketers to identify conversion opportunities during key periods like holidays.

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Search Engine Land

AUGUST 3, 2023

You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. Transferring the COGS or product margin into a custom label enables you to segment Performance Max campaigns in margin-based clusters. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The Salesforce job market is only growing, powered by AI.

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Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

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Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Investing in UX and SEO Every $1 invested in UX delivers a return of $100, according to a Forrester report. There are mixed reports on the return for SEO ranging from $3 to $5 for every $1 spent. See terms.

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Hubspot

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. Implement data validation rules to prevent incorrect or inconsistent data entry.

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Martech

JANUARY 19, 2023

Customers want you to know who they are – regardless of the channel they’re on. The right technology is critical , from data management solutions to automated execution, all aided by AI. The right technology is critical , from data management solutions to automated execution, all aided by AI. Secure your free pass now!

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Highspot

DECEMBER 12, 2023

Here are data-driven tips to champion sales enablement investment and maintain buy-in from your C-suite. TIP : Gather champions in your organization who can speak to the value of the tool and advocate for its continued investment. Since implementing Highspot, customers report a 2.3x higher buyer engagement.

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Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

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Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. ” “As an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including YouTube.” Get the daily newsletter search marketers rely on.

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Search Engine Land

OCTOBER 3, 2022

And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI, finding and pulling reports, and analyzing the most important data. Setup Assistant. Link to Google Ads.

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Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

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Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

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Highspot

JANUARY 4, 2024

Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. BLOG POST: 5 Tips to Go Beyond What Good Looks Like With Enablement : This blog post examines five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

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Search Engine Land

JANUARY 20, 2023

There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is.

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Salesforce

JUNE 2, 2022

Pipeline is the glue between the marketing and sales departments. At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform). Sales managers need to review every opportunity so the data rolls up correctly in the platform. How marketing fuels pipeline.

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