Martech

SEPTEMBER 28, 2022

Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them. Get MarTech!

Campaign 114

Campaign Promote Sports Pitch 114

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Campaign 121

Campaign Technique Drivers/motivators Construction 121

Heinz Marketing

AUGUST 11, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. A successful marketing strategy involves strong inter-department alignment. It is crucial for sales and marketing to be aligned. For a greater marketing conversion, you need an efficient sales program. To prevent any PR catastrophe. Customer Service.

Campaign 117

Campaign Manufacturing Transportation Retail 117

Sales Nexus

AUGUST 23, 2021

Another way to get their attention is through SMS marketing. When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology?

Campaign 119

Campaign B2B Cold Call Technology 119

Search Engine Land

MARCH 8, 2023

As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Download this guide from Bloomreach and learn how to leverage first-party data to power your email campaigns to drive revenue and increase customer lifetime value.

E-commerce 96

E-commerce Campaign Engineering Customers 96

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Campaign 138

Campaign Customers Consult Technology 138

Search Engine Land

MARCH 14, 2022

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential. Please visit Search Engine Land for the full article.

Campaign 98

Campaign Engineering Conversion 98

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Campaign 107

Campaign Strategize CRM Engineering 107

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. Visit Digital Marketing Depot to download the 2023 Digital Advertising Campaign Checklist.

Launch 83

Launch Campaign Engineering 83

Martech

SEPTEMBER 21, 2021

The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. The post Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table appeared first on MarTech.

Campaign 129

Campaign Trust Clients Prospecting 129

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019.

Campaign 98

Campaign Commission Entertainment Drivers/motivators 98

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2 billion by 2025.

Campaign 95

Campaign Niche Education Launch 95

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign 81

Campaign E-commerce Customers Retail 81

Search Engine Land

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Campaign 92

Campaign Customers Clients Referrals 92

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Campaign 90

Campaign Customers Clients Referrals 90

Heinz Marketing

DECEMBER 8, 2021

One of the biggest hurdles with a fast-paced, B2B marketing environment is rushing through campaigns then moving on without pausing to reflect on the results. How do can you get out of this loop and learn from your successes and opportunities to optimize your marketing campaigns in 2022? Were sales and marketing aligned

Campaign 111

Campaign CRM B2B Meeting 111

Beeketing

APRIL 25, 2021

There’s no doubt that social media has gained widespread popularity and become an essential part of digital marketing. That being said, email marketing continues to hold its ground. So underestimating the potential of email marketing would be nothing short of detrimental for your business. . billion email accounts in the world.

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

Campaign 99

Campaign B2B B2C Click Through Rate 99

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. The reason? Focus on storytelling.

Campaign 101

Campaign Represent Niche Start-ups 101

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. February 9, 2018.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Campaign 92

Campaign 92

Salesforce

OCTOBER 7, 2021

Marketers like you have felt the impact of these changes as much as anyone. But as we learned in the 7th Edition State of Marketing report , the use and value of digital channels is only part of the story. Just as critical is the extent to which marketers can use those channels together to deliver the right message at the right time.

Campaign 98

Campaign B2C CRM Service 98

Capterra Sales & Marketing Software

OCTOBER 1, 2021

The post What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns appeared first on Capterra. Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow.

Campaign 52

Campaign Objectives and Key Results Strategic planning Engineering 52

Heinz Marketing

FEBRUARY 27, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. I recently had the chance to oversee the execution of my first, very large email campaign for one of our clients. Email Body Copy – Double-check by cross-referencing the copy from the email copy doc with the copy in the marketing platform to catch any errors.

Campaign 88

Campaign A/B testing Clients Start-ups 88

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 84

Campaign Gaming Launch Education 84

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing. HubSpot's Co-marketing Campaign.

Campaign 84

Campaign Education B2C Promote 84

Highspot

APRIL 25, 2019

Marketing and sales teams may have different goals day-to-day, but they both work toward the same overarching objective: grow the business. When marketers and sellers can put aside their differences and focus on working toward that goal together, great things happen. Create More Precise Buyer Personas. Provide Content Insights.

Campaign 85

Campaign Objectives and Key Results Sales Trust 85

Search Engine Land

MARCH 1, 2022

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. Please visit Search Engine Land for the full article.

Campaign 92

Campaign Engineering 92