Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 108

Real Estate Campaign Conversion Pitch 108

Martech

MAY 8, 2024

And: The DOJ indicated this all led to a “negative user experience” as Google ranked ads “sub-optimally in exchange for more revenue.” Google makes it nearly impossible for search marketers to “identify poor-matching queries” using negative keywords. Google’s goal: To create a “more broad price increase.”

Click Through Rate 101

Click Through Rate Price User Experience Launch 101

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 35% for keyword research. 23% for auditing pages.

Represent 107

Represent Market share Growth 107

Search Engine Land

FEBRUARY 1, 2024

Other common limitations may be bid limits below the average for your keywords. This could involve: Refining keyword targeting. If you see a high percentage for rank, you should improve your landing page, ad copy, and keyword targeting. This will show you other advertisers bidding on the keywords in that campaign.

Campaign 128

Campaign CTR User Experience Conversion 128

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. From an advertising perspective, brands can take advantage of keyword targeting. Business email address Subscribe Processing.

Engineering 123

Engineering Campaign Education Service 123

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. Yet, as paid media (i.e.,

Objectives and Key Results 130

Objectives and Key Results A/B testing Campaign Price 130

Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. ChatGPT can give you valuable insights into your competitors’ target audience, allowing you to identify gaps and opportunities in the market.

Campaign 100

Campaign CTR Click Through Rate Conversion 100

Search Engine Land

OCTOBER 17, 2023

How it appears – whether positive or negative – is of equal significance. Step 1: Audit your Google search results Repairing your online reputation starts with a comprehensive audit of your search results to identify any negative, inaccurate or erroneous content. Get the daily newsletter search marketers rely on.

Represent 108

Represent Niche Engineering Clients 108

Search Engine Land

OCTOBER 26, 2023

” Google also emphasized that for Search inventory, “exact match keywords that are identical to the search queries will continue to be prioritized over search themes and other keywords.” Search themes will respect brand exclusions in Performance Max and account-level negative keywords.

Campaign 123

Campaign Launch Promote Engineering 123

Search Engine Land

NOVEMBER 16, 2023

Dig deeper: How to use Google Bard for better SEO Get the daily newsletter search marketers rely on. Semrush excels in aligning search algorithm activity with your website's ranking keyword trends. Their Semrush Sensor monitors search engines for volatility and maps those fluctuations on a trend line with your total ranking keywords.

Construction 110

Construction Engineering Follow-up Start-ups 110

Search Engine Land

MARCH 26, 2024

If you open the fifth ranking result for the query “Centr app,” which is Reddit, one of the first things you see is a negative review: Perhaps if Centr had a dedicated app landing page, they could outrank the negative press they’re getting on Reddit. Get the daily newsletter search marketers rely on. Why does this matter?

Real Estate 96

Real Estate Pitch A/B testing Angle 96

Search Engine Land

NOVEMBER 1, 2023

Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. Leverage local keywords and content Target local keywords for relevant, localized search traffic.

Sports 124

Sports Angle Click Through Rate Engineering 124

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. Throughout my career, I’ve seen many pitfalls that marketing and SEO professionals can encounter when dealing with data. Over time, the rankings for those keywords can further improve. Get the daily newsletter search marketers rely on.

CTR 127

CTR Conversion Clients B2B 127

Search Engine Land

DECEMBER 11, 2023

Account-level changes, like tracking templates, ad extensions, and negative keywords, automatically apply globally to relevant campaigns. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Conversion 126

Conversion Campaign Engineering Launch 126

Search Engine Land

FEBRUARY 21, 2023

In this article, I’ll take on the topic of keyword research in the ChatGPT era: What’s changed for the better. That said, many SEOs are already familiar with using ChatGPT (either by reading one of the thousands or articles or trying the free tool themselves) for keyword research. Finding a negative is hard work.

Education 98

Education Launch Start-ups Price 98

Search Engine Land

MAY 8, 2023

.” The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries. Paid search terminology defined Confused about how search keywords, search terms and search queries differ? An example of a search keyword would be “fluoride water filters.”

Click Through Rate 99

Click Through Rate Closing Campaign Gaming 99

Search Engine Land

AUGUST 28, 2023

Get the daily newsletter search marketers rely on. Add negative keywords to your campaign (soon). You might want to keep your eyes on the View Data tab because you can optimize based on search keywords. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. Test new ones.

Campaign 97

Campaign Objectives and Key Results Clients Conversion 97

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Get the daily newsletter search marketers rely on.

Objectives and Key Results 114

Objectives and Key Results Click Through Rate Launch Conversion 114

Search Engine Land

DECEMBER 6, 2023

SEO should focus on targeting broad, informational keywords that align with the general inquiries of your target audience. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Dig deeper: B2B keyword research: A comprehensive guide 2.

B2B 106

B2B B2C CRM Engineering 106

Search Engine Land

FEBRUARY 28, 2023

We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. By experimenting with ORM and SEO tactics, we captured the negative PAA and had Google pull a new, positive answer from our client’s FAQ page. SUBSCRIBE See terms.

CTR 95

CTR Clients Click Through Rate Education 95

Search Engine Land

JULY 27, 2023

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? This approach allows SEOs to build keyword universes aligned with UGC content. Communities are emerging as a vital part of search marketing, and UGC can enable you to grow your branded community at scale.

Engineering 117

Engineering Trust Click Through Rate Promote 117

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Search Engine Land

FEBRUARY 20, 2024

YouTube optimization relies on a few major factors: Keyword research that lets you feed Google the right signals to show up for related queries. Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails.

Real Estate 124

Real Estate Campaign Technique Clients 124

Search Engine Land

DECEMBER 6, 2023

This helps ensure that the sites’s content marketing remains relevant and timely. Elevating keyword strategy Use generative AI technology to go beyond traditional keyword research by analyzing competitors and predicting high-value, popular and relevant keywords for your business. See terms.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. Some strategies to tighten up coverage include: Phrase and exact match keywords Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match.

Territory 107

Territory Campaign Networking Construction 107

Search Engine Land

APRIL 5, 2024

Dig deeper: The 4 stages of search all SEOs need to know Get the daily newsletter search marketers rely on. A lot of audits sound very negative. To avoid the negative tone, make your headlines more actionable. Look at this example to avoid a negative tone: Bad : Insufficient keyword coverage.

Hospitality 102

Hospitality Consult Clients Construction 102

Search Engine Land

DECEMBER 19, 2023

Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping. Exclude up to 1000 content keywords to prevent ads from showing on YouTube & GDN content related to those exact words. Get the daily newsletter search marketers rely on.

Government 109

Government Networking Campaign Engineering 109

Sales Pop!

FEBRUARY 12, 2024

Hire a Digital Marketing Agency In some cases, your SEO will not succeed if you are just running your campaigns alone, especially if you have little knowledge of search engine optimization. This will allow you to streamline your business’s marketing strategy more.

Technique 52

Technique Engineering Campaign Up-sell 52

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. Marketers simply need to have a conversation with the Google system to build it out using prompts. GPT does it for you.”

Gaming 99

Gaming Campaign Territory Technique 99

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Optimize listings through keyword research Quality content and optimized listings are the keys to a successful Amazon store. ChatGPT can come up with a list of high-volume keywords for free. Get the daily newsletter search marketers rely on.

Niche 117

Niche Promote Contact Gaming 117

Search Engine Land

MARCH 12, 2024

All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” As with all AI technology, there are positives and negatives. “It combines your expertise with Google AI. This article covers: How Gemini functions in Google Ads.

Campaign 125

Campaign Conversion Clients Technology 125

Hubspot

JUNE 26, 2020

"Surely," I thought, "There must be a marketing method you can use to avoid this scenario.". Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. How to Find Negative Keywords.

CTR 100

CTR Campaign Up-sell Launch 100

Search Engine Land

APRIL 4, 2024

Filter down to the keywords that include your brand name in the string and compare recent performance to historical performance. That means it’s time to look at what’s different at the brand and/or channel level, including things like negative press, sunset ad campaigns, or significant rollbacks in acquisition spend. See terms.

Referrals 124

Referrals CTR Territory Sports 124

Search Engine Land

APRIL 12, 2023

Search marketers have a bevy of metrics at their disposal. If you find tips like these useful, I encourage you to check out my previous article on Excel pivot table best practices for search marketers. Get the daily newsletter search marketers rely on. Keyword pauses. Negative keywords. Negative keywords.

Represent 90

Represent Campaign Technique Engineering 90

Martech

SEPTEMBER 27, 2023

This negatively impacts the budget and provides a suboptimal customer experience from a branding and technological perspective. Delays in getting your price drops to market also slow down your revenue potential during sale periods. Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 111

Price CTR Campaign Click Through Rate 111

Search Engine Land

NOVEMBER 14, 2022

LocaliQ speculates that the reason for the increases is inflation, broad keyword matching, and competition. The report also shows a decrease in conversion rate, likely due to broad match keywords pulling in more general, top-funnel searches and clicks. Get the daily newsletter search marketers rely on. Making sense of the data.

Entertainment 98

Entertainment CTR Sports Legal 98