marketing retailers-adapt-crisis 
Search Engine Land
JANUARY 17, 2024
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.
Martech
MARCH 23, 2022
The reverse supply chain in crisis. “When COVID hit, what became very apparent to me within three to six months was that the winners either could adapt very quickly, or at least had the initial framework there, a framework that adds convenience to the consumer,” said Kieboom. ” He sympathizes with the retailers.
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Sales Hacker
MARCH 31, 2020
Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. No one saw the coronavirus crisis coming, but that doesn’t mean we have to let it beat us. Selling in Times of Crisis: How to Adapt. Our current situation is no different.
ConversionXL
MARCH 19, 2020
An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. The financial crisis of the late 2000s reinforced, countered, or updated many lessons gleaned from previous turmoils. Trying to prepare for a recovery in the midst of a crisis may seem like a luxury.
Sales Hacker
MAY 7, 2020
A crisis can arise from anywhere… A manufacturing error, a complaint that goes viral… or a global health crisis. Unfortunately, regardless of how strong or established your business, there’s no guarantee it’s immune to crisis. Then we’ll look at how to respond during the crisis. Let’s get into it.
Search Engine Land
JUNE 22, 2023
To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),
Sales Hacker
JULY 1, 2021
A miss in a sales forecast creates pessimism in your market and might impact how your company allocates resources. Your sales team can serve as early warning signals to trends and the presence of new competitors in your market. Ask yourself how have your forecast models adapted to selling during the pandemic?
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