Martech

MAY 8, 2024

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

Click Through Rate 111

Click Through Rate Campaign Technology Technology 111

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Retail 99

Retail Campaign Technology Technology 99

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. With these ads, brands are offering their audience comfort and stability with established icons.

Gaming 114

Gaming Sports Follow-up Campaign 114

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 119

Retail B2C Manufacturing B2B 119

Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. Reservation ads are recommended by Google for: Promoting brand awareness.

Construction 102

Construction Territory Sports Negotiate 102

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. CTV ad spend also continues to grow rapidly. Linear TV providers are now offering CTV options too.

Service 109

Service Process B2C 109

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive.

Retail 135

Retail Campaign Represent Growth 135

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. And many advertisers are already using it this way.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. And many advertisers are already using it this way.

User Experience 104

User Experience Manufacturing Sports Engineering 104

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. billion in ad spend across its properties.

Retail 98

Retail Growth Service Process 98

Search Engine Land

MAY 13, 2024

This can be hard, as it’s often the opposite mind view of a site owner or business. I’ve been playing the role of the contrarian a lot lately, and I’d like to share some unpopular opinions that I think could help many businesses – even if they are a bit hard to swallow. That doesn’t mean those tactics are a good business model.

Engineering 139

Engineering Legal Start-ups Trust 139

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Some big announcements Samsung Ads.

Retail 114

Retail Gaming Manufacturing Entertainment 114

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.

Retail 97

Retail Networking Follow-up Campaign 97

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

High impact 105

High impact Clients B2B Conversion 105

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Many are now spending on ads to promote these products and updates. TV and digital. Advertisers have spent $40.2

Promote 110

Promote Growth Product Process 110

Search Engine Land

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. ” Get the daily newsletter search marketers rely on. Why we care.

Retail 99

Retail Entertainment Price Customers 99

Search Engine Land

APRIL 9, 2024

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. shoppers found that 25% are now influenced to purchase products advertised on retailers’ websites, with an additional 15% persuaded by ads on retailers’ apps.

Retail 97

Retail Networking Campaign Consult 97

Martech

JULY 14, 2023

As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen. Action Ads. Business email address Subscribe Processing. Why we care.

Campaign 97

Campaign Strategize Launch Service 97

Search Engine Land

DECEMBER 12, 2023

VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. What are in-feed ads?

Campaign 120

Campaign High impact Strategize Launch 120

Search Engine Land

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

High impact 91

High impact Clients B2B Conversion 91

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The key to digital marketing is being able to reach users on any device. Why we care.

User Experience 117

User Experience Networking Process Product 117

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering. Consumers don’t mind ad-supported streaming.

Price 101

Price Service Networking Start-ups 101

Search Engine Land

JANUARY 4, 2024

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. Why we care. Deep dive.

Campaign 103

Campaign Launch Service Presentation 103

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. UGC was followed by music/podcasts, gaming, and TV in that order. Older millennials (ages 35-44) enjoy TV the most. UGC was their second choice.

Sports 95

Sports Gaming Entertainment Follow-up 95

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. CTV is the fastest growing digital ad channel because of its inventory and adtech precision.

Retail 106

Retail Gaming Networking Campaign 106

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

B2B 117

B2B Customers Teamwork Campaign 117

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 107

SQL Cross-sell Campaign Trust 107

Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” Getting started.

Campaign 119

Campaign Engineering Consult Start-ups 119

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Here are the 10 brands that scored highest in social media sentiment with their ads, according to Influential: Oreo, “Twist on it.” Image: Influential Market Intelligence.

Gambling 130

Gambling Entertainment Gaming Campaign 130

Search Engine Land

FEBRUARY 13, 2024

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. ” Get the daily newsletter search marketers rely on.

Retail 107

Retail Represent Campaign Growth 107

Search Engine Land

DECEMBER 11, 2023

Google Ads is among the most effective and complicated platforms in the world. Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order. For the inexperienced ads operator, this sounds like a dream! Grow your business.”

Real Estate 124

Real Estate Campaign Clients Represent 124

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. ChatGPT is great for a lot of things, but it won’t win you the search engine wars. In 2021, Big G paid $26.3

Engineering 111

Engineering User Experience High impact Technology 111

Martech

MARCH 10, 2023

This is the first time Best Buy has partnered with a TV streaming platform. The deal has the company’s advertising business, Best Buy Ads , providing Roku with data it can use to target its marketing. Last year Roku formed a partnership deal with Walmart to test out shoppable streaming ads. Get MarTech!

Entertainment 98

Entertainment Retail Launch Networking 98

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Glewed TV is now a preferred partner in Yahoo’s supply-side platform. It has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, providing identity resolution for display ads.

E-commerce 107

E-commerce Pharmaceutical Entertainment Sports 107

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Sports 117

Sports Gaming Growth Campaign 117

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Connected TV (CTV) advertising keeps charging ahead.

Growth 112

Growth Retail Networking Represent 112

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Campaign 89

Campaign CTR Gaming Service 89