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31 Funding Resources for Black-Owned Businesses

Hubspot

This investment firm provides Black, Indigenous, and People of Color (BIPOC) entrepreneurs in the Bay Area, Northern California, and Massachusetts with early-stage funding and holistic business support. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (SBTT). territories are encouraged to apply.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

With evolving technology, notably increased use of smartphones , and social media platforms, online shopping is changing and becoming more social. Nora Barnes, Director of University of Massachusetts Dartmouth’s Center for Marketing Research, says … We really know very little about these buy buttons.

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Why Inbound Marketing Is Perfect for Your Niche Business

Hubspot

In addition to defining its typical customer, this landscaper maintenance service provider in North Attleboro, Massachusetts defined its geographic service area to target its marketing. Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job was as a cashier and shelf stocker at a Brooks Pharmacy, a regional chain of retail pharmacies in New England. This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d Follow @BurrowsMichelle.

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Sales Pipeline Radio, Episode 115: Q&A with Sam Melnick @SamMelnick

Heinz Marketing

More from Sam: I am an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success manager at a marketing technology company. Some of my favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams.

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Game-Changing Sales Influencers You Should Be Following in 2022

Salesforce

Think about folks from different industries, regions, and educational backgrounds. Why you should follow Donald: As a former top-performing technology sales professional in both the public and private sectors, Donald has cracked the code to helping teams thrive in B2B sales. CEO, JB Sales, Boston, Massachusetts. Ali Powell.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects. Using that data, you can send personalized messages, create hyper-specific ads, or write and share content that will instantly resonate with them.

Sell 59