KO Advantage Group

DECEMBER 2, 2021

Do this today: Connect with prospects, clients, and companies in these spaces. When the standard networking and in-person meetings were unavailable, there left a gap on where to turn when we had questions or wanted to be part of the general conversation. It’s not a matter of “if” they come on social media, but “when” and as they do.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. This intent data helps identify what stage of the buying journey your prospect is so that you can personalize your outreach message with the right call to action. Suggest which prospects you can reach out to to book an introductory call.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

AUGUST 30, 2011

Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fantasy: Social networks are only for youngsters. Fact: 52% of 55-64 year old internet users have joined a social network. Fantasy: Email is still one of the most effective ways of communicating with prospects.

Tradeshows 75

Tradeshows Networking B2C Lead generation 75

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? How do you get traffic to your booth?

Tradeshows 68

Tradeshows Cold Call Promote Education 68

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Zuant clients rave about the product’s ease of use and customizability: [link].

Clients 27

Clients Tradeshows Growth Follow-up 27

Heinz Marketing

MARCH 5, 2020

Sponsors still desire a targeted channel to meet new prospective customers and fill their own sales pipelines. Attendees will still seek an opportunity to learn, to network with their peers, to benefit from parallel thinking in other organizations. These needs exist independent of the channel, independent of the venue.

Pipeline 104

Pipeline Presentation Networking B2B 104

ConversionXL

OCTOBER 22, 2018

The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement. Here’s what I mean: Prospect A sees a Facebook Ad for your newest blog post and clicks through. They measured success by the number of attendees, which they counted as net new prospects. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Sales Hacker

JANUARY 16, 2020

Slack is so deeply committed to a product led strategy that they even point out these network effects in their S-1 filing: “We believe that the long-term value of Slack to an organization increases as an organization expands its adoption, increases application integrations and grows inter- and intra-organization communications.”.

Growth 63

Growth Product Tradeshows Education 63

Cience

NOVEMBER 20, 2019

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Event Lead Generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Heinz Marketing

MARCH 24, 2021

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. This helps when emailing externally, with clients or prospects. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. Tracking Progress.

Promote 84

Promote Follow-up Campaign Start-ups 84

SBI

MARCH 13, 2020

Prospective clients expect to be approached quickly after a booth encounter and will discount any positive exchange that occurred during the show because of this lackadaisical approach. It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Virtual event “networking”.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

SBI

NOVEMBER 7, 2019

Prospect Intelligence. Prospect Engagement. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Personalized sales prospecting videos increases engagement. Prospect Engagement. Prospect Engagement. Blog Article.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Lastly, never underestimate the power of building a rapport with your prospects and customers. When I’m prospecting and doing admin work, I gotta have a few great tunes to keep me pumped up! People say that phone calls are dead, especially in prospecting. Alice Heiman.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

Heinz Marketing

JULY 29, 2020

Of course, there’s nothing like an in-person event to spur networking that builds lasting and even profitable business relationships, but there’s something to be said for the value virtual events bring us in trying times, like where society is now with the incessant progression of climate change. In every catastrophe, there’s a silver-lining.

Promote 19

Promote Niche Clients Follow-up 19

Hubspot

JULY 21, 2015

But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars.

Networking 78

Networking Entertainment Promote Lead generation 78