Remove Objectives and Key Results Remove Pipeline Remove X-functional
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Benchmarking Voice and Text Agents for Enterprise Workflows

Salesforce

Core architecture Our modular architecture comprises four key components: Environments Domain-specific contexts (e.g., appointment scheduling, credit card services) with unique functions and data schemas. Tasks Predefined scenarios specifying client goals, expected function calls, and success criteria. GPT-4o, GPT-4.5,

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. 26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. No fluffjust real strategies, candid conversations, and proven results.

GTM 82
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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 116
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. 26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. No fluffjust real strategies, candid conversations, and proven results.

GTM 68
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SEO product management: Key framework and fundamentals

Search Engine Land

Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. This is what demonstrates results to the business, not because a tool says a million pages are returning a 404 error (All together now, "trust but verify.") Looking at you, AI and ChatGPT.)

Product 78
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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. In recent years alone, it has shifted, morphed, and evolved into an entirely different beast, accompanied by new codes of conduct and new terms of engagement.

B2B 74
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Now, they have over 22 BDRs. They grew 2.5x