ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? Growth hacking isn’t about deploying sleazy tricks. via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 23, 2015

You decide to set up a quick, one question exit survey for visitors. Instead, responses tell you that your prices are too high or your value proposition was too confusing. A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. What gives?

UX 122

UX Objectives and Key Results Conversion High impact 122

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Omniconvert. Optimizely. Sentient Ascend.

A/B testing 129

A/B testing E-commerce X-functional UX 129

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. And with Pipedrive, it’s as easy as it gets.

X-functional 52

X-functional Territory CRM Lead generation 52

PandaDoc

OCTOBER 3, 2023

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours.

Process 52

Process Objectives and Key Results X-functional Sales 52

Xant

MAY 20, 2021

Start doing what buyers do intuitively: guide actions with provable recommendations and automation. But with the right kinds of automation, a reliable and compliant system, and with intelligence about your buyers’ behaviors, you can go beyond guessing at scale and start guiding your selling. Do More From Any Object.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Hubspot

NOVEMBER 22, 2015

When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. When performance declines, will you settle for the same results month after month? Pricing: CrazyEgg offers four different pricing packages that range from $9 per month to $99. Pricing: $49 per month.

UX 52

UX Objectives and Key Results Price Referrals 52

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Department of Commerce, online sales were up 15.4% You aren’t objective about your own site. from 2013 to 2014.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Xant

MAY 20, 2021

Start doing what buyers do intuitively: guide actions with provable recommendations and automation. But with the right kinds of automation, a reliable and compliant system, and with intelligence about your buyers’ behaviors, you can go beyond guessing at scale and start guiding your selling. Do More From Any Object.

Sell 52

Sell Objectives and Key Results CRM Territory 52

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131

UX Process User Experience Technique 131

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 23, 2019

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. One of your key tasks is to answer these questions effectively—on every page of your site. The goal is to come up with the architecture of the site. Do they have what I am looking for? What do I do now?

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

FEBRUARY 18, 2016

The biggest reason to use GTM is that it keeps all of your tracking under one roof and (because of its tight integration with tools like Google Analytics) it can help free up your development resources (since you can now track things like Google Analytics Events with just a few clicks).”. How to Set Up Google Tag Manager.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. Where do things start to break in the scaling of SaaS companies?

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JUNE 6, 2017

According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes. A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. What are the key implicit motivations?

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. Take 2 minutes to open up the websites of a few luxury brands and look at their product descriptions. Clean up the clutter and cheap tactics. Thing is, the same applies to product descriptions.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. You’ll also need to decide your… Business objectives. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 8, 2022

Bottom-Up Financial Forecasting. Financial forecasting is often conflated with the other key financial planning processes it generally informs — namely, budgeting. It's typically updated once per year and is ultimately compared to the actual results a business sees to gauge the company's overall performance. Straight Line.

Price 60

Price Objectives and Key Results UX Strategic planning 60

ConversionXL

MARCH 25, 2016

Otherwise, your users might start to feel like this… Image Source. It immediately fixed the usability issues and people started to use the toolbar. For abstract things, icons rarely work well.” (via UX Myths). But what if you add rollover / alt text like Unbounce or legends / keys? ” (via UX Myths).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. Pricing: Cost was the final thing we looked at. The price of the plans needs to make sense for the value they offer to the end-user. We like the ones that do.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

The software captures answers from your respondents in real-time and displays the results on your dashboard. Pricing: It costs between $19 and $49 per month for individuals on the Basic and Premium bundles respectively, although there’s a Free Plan available. Form types: Registration forms, web forms, embedded forms, NPS surveys, etc.

Price 52

Price Objectives and Key Results Contact UX 52

ConversionXL

SEPTEMBER 10, 2019

I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Non–data scientists often overestimate the certainty of test results. This makes it very difficult to scale up teams that do lots of A/B testing, one of the primary tasks for a growth team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

NOVEMBER 23, 2015

Web & exit surveys are kind of pop-up boxes that appear to the visitor based on certain rules – like time spent on site, number of pages visited, activity (e.g. For instance, we can: Uncover UX issues. What are the key pages on your site with a high exit percentage? With this in mind, the team set up a test betweentwo CTAs.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

MARCH 19, 2013

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. The final goal is essentially to come up the architecture of the site.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Sales Pop!

OCTOBER 21, 2022

But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Such a UX-friendly solution elegantly combats the potential issue of distracting the visitor. Get to the Point Immediately.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

PandaDoc

MARCH 30, 2021

To do this, you need to make it easy for them to give you that information up front, and PDF forms just won’t cut it. It makes it incredibly easy for field users to collect data and feed it into their ERPs in real-time, and kick-start the internal processes. The pricing plans are ideal for a startup or small business.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

To do this, you need to make it easy for them to give you that information up front, and PDF forms just won’t cut it. It makes it incredibly easy for field users to collect data and feed it into their ERPs in real-time, and kick-start the internal processes. The pricing plans are ideal for a startup or small business.

Legal 52

Legal Price Objectives and Key Results UX 52

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. and how the object of design was going to used, in what context and for which end-purpose.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system. Driving it is the UX. and how the object of design was going to used, in what context and for which end-purpose.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. Are all important associated pieces of information clear (pricing, shipping info, warranty, return policy etc)?

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. What else could it be?”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Apple increasing iPhone prices). Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90