Search Engine Land

JANUARY 27, 2023

” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Google also updated the E-A-T concept in December to ensure that authors with proper first-hand “experience” end up higher in SERPs, hence the new acronym E-E-A-T. SUBSCRIBE See terms.

UX 99

UX Objectives and Key Results User Experience Consult 99

Sales Hacker

DECEMBER 21, 2023

Establish credibility early, decrease trial length When selling to technical buyers, the ability to “speak developer” is an advantage over competitors. The result? Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives.

Engineering 99

Engineering Objectives and Key Results Drivers/motivators Teamwork 99

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

JANUARY 25, 2024

When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. TrueView ads When a user searches for specific content, then the ads are displayed on the same screen within the search results. How much does YouTube advertising cost?

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

Lead Fuze

JULY 20, 2023

From building a self-motivated team to providing excellent customer service – each facet plays an integral role in enhancing what you’re selling. The objective here is not just about learning how to calculate or measure sales volume but understanding its significance in shaping successful business strategies. The result?

Growth 52

Growth Objectives and Key Results User Experience UX 52

ConversionXL

APRIL 21, 2020

Some, invariably, end up in the top-right quadrant: If you’re looking for wins this quarter, ones that will endure in future quarters, too, here’s what to do—and what to avoid. Up the funnel, it’s harder to move the needle enough to make a difference.”. Social proof is one element that can influence users on those key pages.

UX 93

UX Objectives and Key Results Real Estate Cross-sell 93

Salesforce

MARCH 31, 2022

One of the best (read: fastest) ways to get a new commerce experience up and running? Consider these common aspects of the shopper experience and get input from key stakeholders to determine what’s necessary for each: Search & Explore: The easier it is for shoppers to find products, the more you’ll sell. What is a KPI?

Minimum Viable Product 52

Minimum Viable Product Gaming Product Objectives and Key Results 52

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. What is the success rate of cold emails?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

OCTOBER 4, 2017

Keeping up with the technology changes and managing business’ expectations can be tricky. Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. However, mobile is a relatively new domain; not every company has caught up.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

ConversionXL

APRIL 25, 2019

Neither will result in a great user flow. Start with the objectives—yours and your users’ Your primary aim is to fulfill the business objectives (either your own or the ones set by your client). Business objectives might be getting users to sign up for something, purchase products , or join an email list.

Objectives and Key Results 128

Objectives and Key Results Clients Presentation Start-ups 128

ConversionXL

AUGUST 12, 2020

Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Create a center of excellence.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

DECEMBER 11, 2014

These were the results: While the test only ran for 5 days, their (preliminary) results showed that the word MENU + border/hamburger worked better than just plain hamburger. One of our clients is an ecommerce site selling scented candles. Key outcome: All 4 treatments brought in more revenue than the control. Conclusion.

Objectives and Key Results 130

Objectives and Key Results UX User Experience Follow-up 130

Xant

MAY 20, 2021

But with the right kinds of automation, a reliable and compliant system, and with intelligence about your buyers’ behaviors, you can go beyond guessing at scale and start guiding your selling. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Hubspot

AUGUST 21, 2023

The proposal helps you sell your product or service rather than your business itself. It can also be helpful to have an initial call or meeting with the new client to ensure you fully understand the problem they're trying to solve and their objectives. Specificity is key here. Research and critical thinking are key here.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

FEBRUARY 15, 2018

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. It’s qualitative, and it’s what sells. Clean up the clutter and cheap tactics.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Tell Don’t Sell.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Xant

MAY 20, 2021

But with the right kinds of automation, a reliable and compliant system, and with intelligence about your buyers’ behaviors, you can go beyond guessing at scale and start guiding your selling. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object.

Sell 52

Sell Objectives and Key Results CRM Territory 52

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. For example, you sell coins in a game or users sell virtual products to other users.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

PandaDoc

OCTOBER 13, 2022

The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. To capture both professional reviews and opinions from real users, we actively interact with up to 30 various sources of data. Among these are: G2.com

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

AUGUST 31, 2017

Test set up is easy – the editor is easy to use with a useful preview mode – users with little technical experience can easily modify pages and create new designs or use the unique library of widgets – AB Tasty Engage. ” Apptimize starts at $995/month and supports up to 100,000 monthly active users. ChangeAgain.me

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 16, 2016

We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No” in front of the stall. e.g.: We sell a range of state-of-the-art printers.

Conversion 103

Conversion Objectives and Key Results Gaming UX 103

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Retention, along with many of our usage metrics, have improved as a result of some of these changes. The result? Email performance.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. Show the process, not just the result.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. We sell success. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Department of Commerce, online sales were up 15.4% You aren’t objective about your own site. from 2013 to 2014.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

ConversionXL

DECEMBER 23, 2015

Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. UX Myths confirms this importance by busting the myth that visitors make optimal choices. It looks like a dashboard of some sort is up on her tablet. Maybe a mobile app?

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

MARCH 19, 2013

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. The final goal is essentially to come up the architecture of the site.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

SEPTEMBER 5, 2019

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

NOVEMBER 24, 2014

While this makes sense evolutionarily -- having access to relevant information like the location of food sources means we make better decisions and are more likely to survive -- it also means we''re naturally attracted to distractions outside our primary objectives. So the next time you''re faced with a daunting task, the key is to start.

Product 78

Product Objectives and Key Results UX Start-ups 78

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. The software captures answers from your respondents in real-time and displays the results on your dashboard. That’s what makes it stand out as a great app. 123 Form Builder.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

The software captures answers from your respondents in real-time and displays the results on your dashboard. SurveyMonkey’s advanced analytics tools not only give you real-time results of your survey, but they also offer actionable insights into how customers feel about your products and services. 123 Form Builder.

Price 52

Price Objectives and Key Results Contact UX 52

ConversionXL

MARCH 7, 2017

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Now to the case studies…. The Execution. Why Did This Happen?

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Martech

NOVEMBER 3, 2021

Basing your SEO budget on what you think you can afford might mean you’re not spending enough to see meaningful results. Consider your marketing objectives. Think about your SEO goals in the context of your broader marketing objectives before allocating a specific dollar amount to that line in your budget. How it works.

E-commerce 117

E-commerce Objectives and Key Results B2C UX 117

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What does Leyla mean when she says, “Growing up in product, you have to lead through influence?”

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51

Salesforce

APRIL 18, 2024

Like most of our customers, we were excited when the technology became available to pilot, and we were keen to use it to transform how our sellers sell , how our customer service agents find answers and how our marketers manage campaigns. When setting expectations for any deployment, it’s good to answer several key questions.

Objectives and Key Results 59

Objectives and Key Results UX Technology Technology 59