Remove our-fomo-causes-us-to
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Our FOMO Causes Us To……

Partners in Excellence

We live in a world of constant distraction, driven by our Fear Of Missing Out. We can’t bear being separated from our devices, constantly diverting our attention to their vibrations, beeps, and alerts. We spend more time looking at the small screen than we do looking at the world around us.

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FUD Meets FOMO

Partners in Excellence

We and our customers live in worlds of paradox, uncertainty, confusion, complexity, overwhelm, overload, and constant change. Organizationally and individually, we are afraid of missing something—FOMO. And they are doing the same with us. Our customers struggle with many similar issues as we face.

Meeting 91
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How B2B marketers can help sales overcome customer indecision

Martech

B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 Only 44% were lost due to sticking with the status quo — what the prospect has been doing or using. how to change now).

B2B 107
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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part! It’s a cognitive bias many of us share.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

hits, in no particular order: Mistake: Not holding my leaders to the highest standard One of our company values is the Golden Rule—treat people the way you’d want to be treated. Many of our most important Gainsters in our history are ones that rotated from a suboptimal job into one in which they thrived. They are humans too.

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Introducing “Radical Lessness”

Partners in Excellence

When we fall short of our goals, the answer is to do more. As I look at the participants in these calls, I see exhaustion written all over their faces (which often causes me to think about how frightening I might look to them). Yet, our solution the these failing results always seems to be doubling down to do more.

Meeting 73
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“When Do You Need A Response?”

Partners in Excellence

We live in a FOMO, interrupt driven world. One of the most devastating things to our goal attainment is our mistaken view of what it means to be “customer responsive.” We don’t get extra credit points or create additional value by our speed of response–after all they are just looking for answers.

Gaming 94