The 5% Institute

JULY 13, 2023

Setting the right price for your products or services is a crucial aspect of any business strategy. Finding the balance between attracting customers and maximizing profits can be challenging, but with a strategic approach, you can unlock the secrets to pricing effectively.

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Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask?

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Price Objectives and Key Results Pipeline Pitch 76

Martech

DECEMBER 17, 2021

Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers.

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Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

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Price Profit margin Manufacturing Retail 52

Veloxy

JUNE 15, 2023

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills.

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The 5% Institute

AUGUST 26, 2021

In this guide, you’ll learn exactly how to sell high priced products, by using a proven step by step formula we teach Sales Professionals and Business Owners around the world. Read on to learn exactly how to sell high priced products, and how you can implement it into your sales strategy. What Are High Priced Products?

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The 5% Institute

NOVEMBER 10, 2021

In this article, you’ll learn how to respond to the “Just give me a price” statement in a way that’s not pushy and won’t position you just as another commodity. This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price.

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Price Retail Entertainment Clients 144

Search Engine Land

JUNE 20, 2023

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. The social networking platform, which is already up 8% year-on-year in sales, is reportedly now looking to boost profit further by exploring the fast-growing ad streaming sector. What has LinkedIn said?

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Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Sharpen Your Listening Skills Sales is all about active listening, my friend.

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Price Objectives and Key Results Negotiate Sales 52

The 5% Institute

APRIL 29, 2021

If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the key sales skills you’ll need to learn is how to negotiate price effectively. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully.

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Sandler Training

MARCH 16, 2020

Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services. The post How to Succeed at Pricing Your Products and Services appeared first on Sandler Training.

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Anthony Cole Training

SEPTEMBER 2, 2022

Oftentimes, sales negotiation tactics seem to be related to price – giving or getting the best rate or fees for a product or service. Here is what we know to be true about rate or price reduction requests. In the world of selling, both of those definitions are relevant and important.

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Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. I look at deals for those cars to get rough prices. Let’s dive in. How brands grow Marketing research has made it clear how brands grow.

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Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

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Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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Hubspot

SEPTEMBER 8, 2023

With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26 billion by the end of 2033.

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SaaStr

JANUARY 10, 2022

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? different enterprise products … each with different approaches to pricing! Segment your pricing (we know this).

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Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

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SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

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Understanding the Sales Force

NOVEMBER 15, 2021

Television - you can watch plenty of free broadcast TV and your local channel's streaming content, but we have five AppleTVs, and between Netflix, Amazon Prime, Hulu, Apple TV plus, and others, we pay close to $75/month for various streaming services. When prospects tell you that they're going with the lowest price, it's total crap.

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Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. But that's no way to do business.

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Sales Hacker

AUGUST 3, 2022

As companies grow, their lists of products and services can increase in size and complexity—making it more and more difficult to manage pricing while preventing margin erosion. If you’re selling without optimizing these 5 elements of your pricing strategy, you’re undoubtedly leaving money on the table. Asia Corbett – Sr.

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The 5% Institute

APRIL 24, 2020

Selling services can sometimes feel a bit harder than selling other product types. Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently.

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SaaStr

JANUARY 15, 2021

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on its services. Gross margins on services are about 35%. And isn’t it a bit unseemly to charge for services? It sure did to me.

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Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

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Product Territory Objectives and Key Results Sales 246

Lead Fuze

JUNE 28, 2023

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

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Price Customers Profit margin Construction 52

Salesforce

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources.

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Martech

JANUARY 18, 2022

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. The post Is demand for ads on streaming services declining? In the previous survey, 76% agreed.

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Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

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Negotiate Price Objectives and Key Results Appointment 57

Sales Nexus

JULY 20, 2021

As new industries cropped up, email marketing services changed. Despite all odds, they continue to do email marketing services from home. Our sales team is working from home and they’re just not selling anything so, we’re going to shut it down. Take orders for future deliveries Guarantee to match lowest pricing/best terms.

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The 5% Institute

JULY 14, 2020

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Financial Services – 5 x Powerful Tips.

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Service Sell Objectives and Key Results Pitch 98

Sales Coach Dew

MARCH 29, 2021

Learn to focus on clients who care about more than price. We don’t want to lose long-term relationships to a competitor who’s undercutting our prices. So, to keep our clients, we always need to win on pricing, right? That means less than a fifth of customers think “the lowest price” is more important than anything else.

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SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? But how common is Contact Me in 2022? It’s a mix.

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Lead Fuze

AUGUST 19, 2021

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales call switches gears toward budget and pricing. One of our biggest fears as salespeople is that we will discourage the lead if we instantly bring up price.

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Salesforce

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

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ClickFunnels

JULY 7, 2021

The post 9 Best Sales Techniques For Maximum Conversions appeared first on ClickFunnels. Like most artforms, sales is also a science. Here, we’re going to give you the tried-and-true sales techniques that top salespeople use to convert prospects into customers. Need Sales? Start With a Sales Funnel. Cool, right?

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Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

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