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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. “They want salespeople who can add value on the technical front. .”

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The Best Sales Certifications to Get in 2025

RingDNA

The CSE is ideal for VPs, directors, and tenured sales professionals looking to scale their leadership impact and align sales goals with broader business objectives. Delivered through Salesforce’s Trailhead platform, this five-day course gives professionals hands-on experience in sales workflow automation and pipeline management.

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization. “You should get whatever version from PLG to handheld sales that the buyer wants,” Norton explains. They can code, they can do POCs, they can do pilots.”

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. How do I automate this process and make it much easier?”

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The Technical Sale – How To Handle It Correctly

The 5% Institute

If you’re selling complex products or services , the chances are high that you’ll be regularly involved in the technical sale. The question to ask however, is if you keep the conversation technical – can it impact your closing rate? The Technical Sale – How It Can Work Against You. Don’t Make People Feel Stupid.

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Selling New B2B Technology: Getting Reps Beyond the Technical Sale

Force Management

When groundbreaking high-tech companies aim to scale sales success, solidifying alignment with their buyer is a key first step and one that can drive company-wide benefits in the process.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Are you ready to unlock the secrets to outside sales success in 2023? Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career. Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships.