Treat Me Like a Person, Not a Persona [The Customer Code Series]
Hubspot
NOVEMBER 20, 2018
By early 2017, they had tried some clever ways to segment and promote content to our list: Segmenting by the topic of the first offer downloaded (i.e., One area we’re focusing on that will help us get closer to a 10 is what we call the Nth user experience. Nth users represent tens of thousands of people.
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