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How to Set Quota

A Sales Guy

Community member Jeff Abbott commented on a recent post about how he’d like to better understand how quotas are set and by whom. The first thing you need to know about quotas is there are a lot of different ways to set them. Let’s start with the rules: Quota MUST align with the business objectives.

Quota 113
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Why Sales Quota Must be Perceived as Achievable

A Sales Guy

Ok, I’m coming back to the quota discussion. My last post about quota focused on the importance of quota aligning with business objectives and business strategy. RULE 1: Quota MUST BE perceived as attainable. When quotas are not perceived as achievable, sales people just give up and don’t even try.

Quota 113
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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

Before we get there, as a reminder, I strongly recommend before you go to hire a VP of Sales (let alone a CRO) you: hire 1-2 sales reps (ideally 2) before you hire a VP Sales, at a minimum. I.e., both hitting quota. And also to get big enough so a VP Sales can actually help, not hinder you. Listen here, also.

Quota 75
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Should Marketing Be Held to the Same Quota Standards as Sales?

Pointclear

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 80
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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

We measure our people the way we’ve always measured them–primarily activities(emails, dials, meetings, proposals), 3X pipelines (regardless of the health), and quota attainment. Yet year after year quota attainment plummets, our activities present fewer results, win rates plummet.

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Why Sales People Fail (When the Company is to Blame)

A Sales Guy

Sales people fail because they company fails them and when the company fails them the isn’t doing some or all of these things; They don’t provide a good competitive product. They aren’t providing solid sales support (enablement). They’ve created a shitty sales culture. Shitty marketing department.

Quota 121
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The Best Thing Sales Leadership Can do in 2012

A Sales Guy

The beginning of the year in sales always starts with a number. Sales leadership spends a lot of time going through plans, setting quota, preparing for Q1, looking at the pipeline, etc. Sales leaders, pull out your 2012 sales strategy right now. What is your sales support and enablement strategy?