Remove resource put-an-end-to-sales-content-chaos
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Stop! Or go directly to email jail

Martech

It occurred to me as I waited for the cop to run my license plate that I could end up going to jail. Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. That’s definitely not something that would make my mom proud of me. Annoyed, no doubt.

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Use Enablement Data to Boost Content Adoption by 40%

Highspot

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. Here are tips to put an end to content chaos once and for all with analytics.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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How 3 Companies Are Maximizing Their Sales Enablement Content

Highspot

Content is complicated. Marketing teams often prioritize content creation without knowledge of types of sales enablement content that are effective. Sales, on the other hand, devotes energy to closing deals, leaving little time to uncover new game-changing assets. Often, they don’t.

Pitch 52
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I Survived a Mass Shooting. It Changed the Way I Sell.

Sales Hacker

Content warning: This article contains descriptions and images of gun violence, as well as discussion of trauma. After 10 to 20 more shots, reality set in, and so did the chaos. You’re probably thinking, “What does this have to do with sales?” You’re probably thinking, “What does this have to do with sales?”

Sell 93
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How To Build Your Sales Playbook (With Examples)

Gong.io

Meet Exceed sales goals. Pick any (or all) of the above, and you have the reason sales playbooks exist. A sales playbook serves as a guide or a model for capturing best practices for each and every potential sales situation. Best-in-class sales playbooks include: . Sales enablement materials. Team processes.

Territory 118
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How Machine Learning Can Help With Sales Forecasting

Hubspot

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.