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LinkedIn launches sponsored articles

Search Engine Land

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Sponsored posts has been rolled out to the majority of business accounts already, however, some brands may not have access to this feature just yet.

Launch 129
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LinkedIn now allows brands to sponsor any organic post

Search Engine Land

Once logged in, search for a person (by name) who is a 1st or 2nd degree connection, or input the URL of the content you want to sponsor. The search results will display a list of posts from that member that the brand can sponsor.

Promote 113
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Google updates Gmail ads with new layout and ‘Sponsored’ label

Search Engine Land

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change.

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LinkedIn now allows brands to sponsor any organic post

Martech

Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor. The search results will display a list of posts from that member that the brand can sponsor. The post LinkedIn now allows brands to sponsor any organic post appeared first on MarTech.

Promote 93
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Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics.

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Expensify Joins 2023 SaaStr Annual as Unicorn Sponsor!

SaaStr

We’re SUPER excited to announced that Expensify has returned as a second-time SaaStr Annual sponsor for 2023 Annual on September 6-8, this time as a Unicorn Sponsor! A great session with CEO Dave Barrett here: The post Expensify Joins 2023 SaaStr Annual as Unicorn Sponsor! appeared first on SaaStr.

Clients 102
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An SEO guide to nofollow, UGC and sponsored links

Search Engine Land

Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. Why and when to use nofollow, UGC and sponsored links As a site owner or manager, you have control over your domain but not others. What if the sponsored link is for an internal link? Nofollow links.

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Key takeaways from each story on how you can apply their tactics to your own strategy.

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How to Improve Email Deliverability and Optimize Each Send

In this guide, you’ll learn how to: Set up your email campaigns for maximum deliverability Validate and test emails before you send Monitor email metrics once you’ve sent Respond if you sense an email deliverability issue By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for (..)

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)