ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91

SQL Territory X-functional UX 91

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 30, 2020

When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. The result is a lot of direct traffic without any insight into what’s driving it up. But plenty of research shows that most customer journeys start on mobile. Private browsing.

X-functional 93

X-functional SQL Campaign Launch 93

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Reduce complexity in the sign-up process.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Heinz Marketing

JUNE 7, 2021

Matt: So, as we record this, we are coming up at the end of May. But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?”

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. So you might be wondering who am I and why am I up here talking about sales culture? I think it’ll become clear why Jason asked me to come up and talk about this very specific topic.

Quota 133

Quota Sales Territory Healthcare 133

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. So, here are some reasons why growth stalls or it doesn’t start in the first place. It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up.

Growth 110

Growth Niche Hospitality X-functional 110

ConversionXL

JANUARY 24, 2017

Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Similarly, conversion optimization moves quickly.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

OCTOBER 4, 2018

What do you need to get started with predictive analytics? You have to understand—I grew up tearing tickets.”. For Underwood, clients tend to fall into one of two buckets, with half in each: “The ideal client has an internal database set up and ready to go. Just make sure you have the data. Data, data, and data.

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? Set up your own attribution calculations to measure the return on ad spend across all ad platforms. Where do my users come from?

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

JULY 2, 2020

In Today’s Episode We Discuss: * How Kurt made his way into the world of enterprise SaaS with Dataiku having started his career at Deloitte in Paris? But let’s start with, how did you make your way into the world of SaaS and come to be at Dataiku today? Kurt Muehmel: I joined, started interviewing with them.

Customers 117

Customers Contract Price Education 117

Heinz Marketing

JUNE 4, 2018

Start-up advisor. You have been in deep in B2B sales throughout the west coast, in the valley, up here in Seattle for a long time. Heading up sales of companies like Simply Measured, Extra Hop, LiveStories, and now recently joined the team at Skilljar, which continues. – Creating Value = sales multiple.

Pipeline 58

Pipeline Sales Drivers/motivators X-functional 58

SaaStr

MAY 10, 2019

So I started my career on the business side of consulting in the sales force space. I started noticing all these organizations that I had worked in they couldn’t you had to build product. So I started to Go Nimbly, which is the world’s first revenue operation consultancy focused primarily on SaaS companies.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

MARCH 1, 2019

So a huge thank you for putting up with these dulcet British tones once again. I started a little legal software company with my Dad in South America. I had David Skok on the show before and he said that unless multiyear contracts are paid up front, you’re merely shifting the burden from customer success to accounting.

Contract 67

Contract Price Commission Up-sell 67

SaaStr

SEPTEMBER 27, 2019

Listen to the start of the episode for a promo code to our upcoming events! What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I started my career about 10 years ago. And so, yeah, I guess over the last 10 years I’ve worked my way up and around.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56

SaaStr

JANUARY 3, 2020

Listen to the start of the episode for a promo code to our upcoming events! So a huge thank you for putting up with these dulcet British tones once again. I started a little legal software company with my Dad in South America. This interview originally aired as Episode 213 on February 26, 2019. Loving our podcast content?

Contract 12

Contract Price Commission Up-sell 12