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Google Ads lays off hundreds of staff amid support crisis

Search Engine Land

The reduction in staff could exacerbate the situation, further complicating problem resolution for marketers. News of the staff layoffs comes just weeks after Google Ads Liaison Officer, Ginny Marvin, confirmed that support is not being phased out but “changes are being made.” Changes to come. Stay tuned.”

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Google boss addresses concerns of AI replacing advertising staff post layoffs

Search Engine Land

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. ” “So I look at sales force intensity as a stronger focus going forward.”

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Beware The Arrogant Chief of Staff

SaaStr

The Arrogant Chief of Staff that is empowered to make big decisions, but goes rogue and makes bad ones. I said Of Course, and was passed on to their Chief of Staff. I told him I’d followed up twice with the Chief of Staff but heard nothing. We agreed, and were passed on to the Chief of Staff. I need one myself.

Niche 78
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e-Staff Meetings and 1-on-1s: You Gotta Do Them

SaaStr

First, you have to have weekly Executive Staff (“eStaff” or just plain “Staff”) Meetings. First, if you don’t do it now, start a weekly, 30-minute (at first — then later, longer) staff meeting every Monday afternoon at 2pm. So … just one bit of advice. Every week. At a set time.

Meeting 122
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. B2B organizations struggle with bad data.

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Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS?

SaaStr

Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS? The post Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS? Typically support consumes about perhaps 5%-7% of your revenue at scale (excluding customer success) in most SaaS models. Have instant support while you can.

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Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Martech

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. The post Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes appeared first on MarTech. Image: Yelp.