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2024's Top Sales Training & Management Content

Anthony Cole Training

Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year.

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Build a Sustainable Sales Goal Plan for 2025

Anthony Cole Training

A sustainable sales goal plan is more than just thinking about and writing down goals. Goals without actions and a strategic plan are just thoughts you have about what might happen. Lastly, they have an accountability partner or a coach to keep them on track. And ultimately, you have to inspect what you expect.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. Explore a customer-centric approach to navigating digital transformation in retail. You'll learn to: Utilize tech enhancements for a flexible digital approach.

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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Master your email marketing with strategic planning Failing to plan is planning to fail, and your calendar is your first line of defense.

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Why AI proficiency is today’s must-have marketing skill

Martech

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment. Email outreach.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization. Our esteemed speakers will discuss the emerging trends shaping the future of product management and business intelligence.