Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. This article explores this “give and take” pattern through several examples. Google doesn’t use the keywords meta tag in our web search ranking. In terms of concept, this actually isn’t too far removed from the thinking behind HTML meta tags.

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Search Engine Land

MARCH 11, 2024

This article will: Explain why entities are key to a strong SEO strategy. Revealing true topical strength: A competitor might enjoy a topical authority boost from various content, not just search-optimized articles. Title tag: The content of the HTML <title> tag. Export as CSV: Save the crawled data as a CSV file.

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Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

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Search Engine Land

JUNE 26, 2023

In this article, I’ll walk you through a step-by-step process of using entities in schema markup. So why go through the trouble of adding entities in your schema markup when Google’s natural language processing capabilities (such as BERT and MUM ) already help the search engine understand the content of your article?

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Search Engine Land

NOVEMBER 15, 2023

Bing said you can block these AI-generated captions by using the NOCACHE or NOARCHIVE tags. Bing Search also respects MAXSNIPPET and NOSNIPPET metatags; find further information in Bing’s documentation on meta tags We have a lot more details on how that works in our previous article on that topic. Why we care.

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Search Engine Land

MAY 3, 2023

For more, see Avoid article duplication in Google News , which also has advice about blocking syndicated content from Google Search.” Previous Google advice was to require those who syndicated your content to use a canonical tag to communicate to Google that the content is being copied from your site. Why we care. I doubt it.

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Engineering 109

Search Engine Land

MARCH 8, 2023

Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Dig deeper. Why we care.

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Search Engine Land

JULY 18, 2023

My former colleague Pierre Far wrote an excellent article on Crawlers, search engines and the sleaze of generative AI companies where he highlighted some of the immense challenges currently facing the online publishing industry. Using meta tags does not stop crawling, like the meta noindex. These are two different use cases.

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Search Engine Land

MARCH 11, 2024

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

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Martech

OCTOBER 31, 2022

Key articles by Google support. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help. Tag analysis — what’s firing on my site? For WordPress. An ongoing series.

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Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data. With the basic gtag.js

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Martech

APRIL 4, 2023

It can then generate different kinds of recommendations, including: Popular articles on the site right now. Popular articles in a specific category. Popular articles by a specific author. Articles read by visitors who read the current article. Articles that visitors with similar browsing histories have read.

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Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. For website metadata and content, hashtag trends on platforms can also be useful in informing your keyword strategies and blog or article topics. Still, some platforms may not have tags at all.

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Search Engine Land

OCTOBER 23, 2023

You’ll see why if you look closely at some of Bard’s answers in this article. ” Bard will provide various feedback that may include titles, descriptions, header tags, content, and more. ” Build a header tag strategy The overall analysis by Bard does provide a high-level review of the header tags on your webpage.

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Search Engine Land

AUGUST 30, 2023

The premise is that dynamic product marketing is only made possible by making sure you are passing through the right parameters via the Google Tag. This is a critical variable that the Google Ads tag needs visibility into so it can properly remarket. I dug up the Google help article on Tagging your website for dynamic remarketing.

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Click Through Rate Campaign Retail Clients 133

Martech

OCTOBER 24, 2022

There are links to all the articles at the end of the post. The first thing to do is start tracking a data stream with Google Tag Manager (GTM). To start tracking with GTM, click the arrow next to “Tag installation.”. Then click on the web property and you’ll see the measurement ID which you need to use along with your GTM tag.

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Martech

OCTOBER 12, 2022

Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. It is auto-populated if auto-tagging on Google Ads and Google Analytics 4 are turned on.

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Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi You rely on that category tag to identify the correct articles. This saves time and greatly expands what your marketing team can accomplish with limited resources.

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Martech

OCTOBER 17, 2022

There are links to all the articles at the end of the post. This is where you can enable the tagging and it also allows you to set up and import the goals and anything from the Google Tag Manager (GTM).”. VERY IMPORTANT: You must already be using Google tags for this to work. This is part 8. Time to click the button.

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Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Middle-of-the-funnel” attribution data is also collected via UTM tracking tags.

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Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. Using generative AI just speeds up the process.” ” 3. .”

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Search Engine Land

MARCH 17, 2023

This article will show you how to maximize ChatGPT’s API with specific SEO use cases. So if you used a short prompt to generate a 1,500-word article, it would be less than half a cent. You can use this same format for title tags. function AI_ChatGPT(prompt, temperature = 0.4, model = "gpt-3.5-turbo") SUBSCRIBE See terms.

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Price Follow-up Start-ups Engineering 145

Search Engine Land

DECEMBER 22, 2021

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please visit Search Engine Land for the full article.

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Engineering 126

Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. Using generative AI just speeds up the process.” ” 3. .”

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Presentation Technology Technology Technique 97

Search Engine Land

FEBRUARY 20, 2024

This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views. Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails.

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Real Estate Campaign Technique Clients 123

Search Engine Land

JANUARY 21, 2022

This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means. Please visit Search Engine Land for the full article.

Engineering 119

Engineering 119

Martech

MARCH 16, 2023

This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. As marketers, we can — and should — use multiple solutions to become more privacy-centric.

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Search Engine Land

JUNE 2, 2023

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. This is a good article that goes into greater depth on how to determine the real reason for a traffic drop (or flattening) which may be: A loss in rank due to algorithm updates.

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Search Engine Land

FEBRUARY 12, 2024

This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content.

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Technique Engineering Electricity Niche 127

Martech

APRIL 17, 2024

This article will lay out: Common mistakes we still see in email campaigns. What will affect your bottom line is getting tagged by Gmail and Yahoo and having your emails choked off for all users, even your most loyal ones. Proactive strategies to address those mistakes before Google does.

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Search Engine Land

DECEMBER 13, 2023

The AI Meta Tag Generator works in tandem with the Semrush keyword research integration and helps to ensure that blogs and other pages have well-structured keyword-optimized meta tags. This article was written by Crystal Carter , Head of SEO Communications at Wix.

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Search Engine Land

SEPTEMBER 27, 2023

If you decide not to implement every suggestion in this article, that’s OK. That’s what we do on BruceClay.com: Helpful articles If you have written any relevant blog articles on your site that relate to the location, then link to them from the location page. Meta tags, heading tags.

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Transportation Engineering Follow-up Contact 124

Search Engine Land

JANUARY 28, 2022

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites. Please visit Search Engine Land for the full article.

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Engineering 101

Search Engine Land

NOVEMBER 27, 2023

Video Inventory must provide declarations with accurate signals (for Ad Manager, see VAST ad tag URL parameters ), including: Audibility of ad placement: Audible by default or muted (for Ad Manager, see vpmute parameter ). How the Video publisher policy is changing. The updated policies are as follows: Accurately describe inventory.

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Gaming Start-ups Follow-up Engineering 108

Sales Pop!

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! Use alt tags! These tags provide a textual description of what your image depicts. Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Very frustrating!!!

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Promote Engineering User Experience Education 52

ClickFunnels

AUGUST 16, 2021

But once a lead exits the soap opera sequence, consider tagging and segmenting them in a way that’ll help you send them relevant content and offers. And even though the advice in this article will be applicable in just about every industry and for every type of business…. Here are some examples…. Obviously, your business is unique.

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