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The “Silver Lining” Behind What We Are Experiencing

Partners in Excellence

We have never faced simultaneous health, economic, social crises at the global scale that we are currently experiencing. We long for things to get back to normal. It is forcing us to disrupt ourselves, to reconsider, reinvent, redesign everything we do. ” Or we are just blind–clueless.

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“We Will Never Revert Back….”

Partners in Excellence

The pandemic and associated economic disruption has forced all of us to reinvent how we work. We have had to rethink everything we do. It’s caused us to change our strategies–change how we buy, change how we engage solution providers, work with our supply chain, work internally.”

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B2B Reads: 2021 Planning, Personal Branding, and Resistance to Change

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Great look at what can happen when marketing and sales aren’t aligned properly. The “Silver LiningBehind What We Are Experiencing.

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Empathy: The Most Underrated Sales Skill & How To Build It Fast

Sales Hacker

You’ve probably noticed sales leaders plastering the idea that we need to embrace empathy all over every LinkedIn feed and in every inbox. Let’s get granular and understand what we’re talking about when we say empathy. Empathy is the ability to understand what another person is experiencing and feeling.

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This day in search marketing history: January 5

Search Engine Land

What Google was saying, simply, was that it would allow phone numbers to display in ads and would charge advertisers when calls were initiated accordingly. As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click. Many had experienced no issues. Also on this day.

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Zoom-to-Face: How to Digitally Walk Your Sales Floor

Sales Hacker

Going forward, we have to take remote seriously if we want to stay competitive. So, what’s the big deal? If you were waiting for a silver bullet, sorry to disappoint, but there isn’t one. If you were waiting for a silver bullet, sorry to disappoint, but there isn’t one. There was a lot going on.

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This day in search marketing history: January 22

Search Engine Land

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. Featured snippets count as one of the ten web page listings we show. There would still be 10 unique listings, as before.