Search Engine Land

SEPTEMBER 11, 2023

The trial court in that case found Microsoft unlawfully tried to block rival browser Netscape Navigator. Judge: No evidence Google harmed competitors by limiting search visibility The post Google search antitrust trial ready to begin: What’s at stake appeared first on Search Engine Land. Dig deeper.

Government 140

Government Contract Engineering Market share 140

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Mehta, who was presiding the federal antitrust trial, is expected to make a decision in the New Year. In September, the search engine was taken to court by the U.S. Judge Amit P.

Retail 133

Retail X-functional Launch Non-Profits 133

Search Engine Land

NOVEMBER 2, 2023

Google denies rushing out Bard at trial appeared first on Search Engine Land. Yes, so hesitant, that Google rushed to upstage Microsoft with its Bard news, less than a day before its biggest Search announcement in years. You buying this? Because I sure ain’t. The post Alternative facts?

Engineering 123

Engineering Technology Technology Price 123

Search Engine Land

AUGUST 21, 2023

The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. Read YouTube's blog for more information on its new design elements and product features.

User Experience 98

User Experience Engineering Launch Campaign 98

Search Engine Land

OCTOBER 2, 2023

The post TikTok set to trial ad-free subscription for $4.99 However, in a bid to mitigate financial risk, the platform's executives are exploring the diversification of revenue streams, with the potential introduction of paid subscriptions not coming as a surprise. appeared first on Search Engine Land.

Campaign 110

Campaign Engineering Service Process 110

SaaStr

DECEMBER 25, 2022

It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. You lose nothing by giving them a longer trial. But I still found the data very compelling. In fact, you end up with the same or higher conversions.

Conversion 118

Conversion Customers Sales Price 118

SaaStr

OCTOBER 28, 2023

Dear SaaStr: My Startup Doesn’t Have a Free Trial or Freemium Option. Free trials and freemium options work well — if you can support them well. Would you yourself want a free trial first, before buying? If the answer is yes to these questions, definitely at least try a free trial. We require payment right away.

Strategize 103

Strategize Conversion Product Customers 103

SaaStr

DECEMBER 29, 2023

Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? This is the real reason you often see 14 day (vs 30 day) trials — it helps the sales team. This is the real reason you often see 14 day (vs 30 day) trials — it helps the sales team. How do you get the prospect to even use the trial period at all?

Product 80

Product User Experience Prospecting Closing 80

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. We’ll keep updating this article with the latest developments from this landmark trial.

Trust 91

Trust Objectives and Key Results Engineering Negotiate 91

Membrain

NOVEMBER 11, 2020

When we launched Membrain, offering a free trial was not the right move for us. We felt that we needed to educate customers during the sales cycle because our offering was too different from traditional CRM platforms.

CRM 164

CRM Education Launch Customers 164

The 5% Institute

MAY 7, 2021

Trial closing questions are an excellent question type to add to your overall sales conversations and sales strategy ; because when used right – they work! Good trial closing questions open up dialogue with your potential clients and help them sell themselves on whatever product or service you may be selling.

Closing 139

Closing Clients Sales Presentation 139

Search Engine Land

JUNE 30, 2023

YouTube is disabling videos for people using ad blockers as part of a new trial. If this trial is expanded to the general population, all YouTube users, who want to continue watching videos for free, will be forced into allowing ads to play. The social media platform is asking users to either turn ad blockers off or pay £11.99

Campaign 95

Campaign Engineering Service Conversion 95

Search Engine Land

JUNE 14, 2023

The post Google trials automatically created assets for Performance Max appeared first on Search Engine Land. These issues have deterred some marketers from using the feature. Go deeper: You can read more about Automatically Created Assets here and more Performance Max here.

Campaign 97

Campaign User Experience Engineering Consult 97

Search Engine Land

JUNE 13, 2023

” To get into the trial, you have to complete a form. The post Google trials new CTA that takes customers directly to your website appeared first on Search Engine Land. new pilot from Google has helped increase conversions and sales for participating merchants.”

Customers 99

Customers User Experience Engineering Product 99

SaaStr

JUNE 1, 2021

I was forced to go to an SDR first — the only button was “Contact Us” I asked for a free trial. I told him I had no budget, but I’d used the product for years and just wanted a trial, and absent that, I was happy to buy today and just get my data in that minute. Free trial is a way to experience a product.

User Experience 125

User Experience Engineering Strategize Contact 125

Sandler Training

AUGUST 3, 2021

Mike Montague interviews Hamish Knox on How to Succeed at Trials and Demos. The post How to Succeed at Trials and Demos [PODCAST] appeared first on Sandler Training.

Process 103

Process Prospecting Sales 103

SaaStr

AUGUST 21, 2022

What are some techniques SaaS companies use to combat trial abuse / people trialling multiple times? A lot of things will drive you a bit nuts when you are small: Folks that do repeat free trials. The post Dear SaaStr: What Do You Do To Stop Customers From Abusing Free Trials, Sharing Accounts, etc.? My advice: Just let it go.

Customers 121

Customers Technique Follow-up 121

Sales Pop!

APRIL 14, 2023

Prototypes simulate full-blown initiatives and trials are used as small-scale projects, verifying solutions and often weeding out flaws in advance of full implementations. I grew up in selling at Xerox and we routinely utilized trials to prove capability, a practice still quite popular today. appeared first on SalesPOP!

Minimum Viable Product 52

Minimum Viable Product Legal Contract Price 52

Salesmate

JULY 21, 2020

SaaS businesses manage to convince people to sign up for a free trial. Do all that it takes to convert free trial users into paying customers. How to convert free-trial users into customers. On average only 15 to 20% of free trial user end up upgrading to paid plans . Connect with the prospect during the free-trial .

Customers 114

Customers CRM Follow-up Sales 114

Membrain

FEBRUARY 24, 2021

If you’ve been paying attention, you may have noticed that we’ve been gradually rolling out free trials on all of our modules. Then we announced the prospecting module free trial was also available. A few weeks ago, we made the account growth module free for a limited time.

Pipeline 126

Pipeline Growth Prospecting Sales 126

SaaStr

JUNE 18, 2020

Q: Is free trialing still an effective way to get customers in your B2B SaaS these days? Free Trials are Great. Downsides to Free Trials: The Free Trial Has To Work — and Be Great. Many Bigger Customers Don’t Want A Free Trial. Yes, you and I prefer a Free Trial. The post Free Trials Done Right Work.

B2B 94

B2B Product Closing Prospecting 94

Partners in Excellence

JULY 10, 2014

I wanted to address “trial programs,” that is programs we leverage to get the customer to actually use our products in a “trial” mode, before they commit to buy. Trial programs come in all sorts of shapes and sizes. Trial programs are often critical as part of the customer buying process.

Up-sell 105

Up-sell Clients Process Customers 105

Lead Fuze

DECEMBER 31, 2021

Free trials are a great way to introduce free trial to paid conversion rate. It’s easy to sign up for one, but as a business owner, there are many problems with free trial leads. A Totango study found that when a credit card was required for the free trial, 50% of people signed up. Everyone loves free. Big mistake.

Conversion 52

Conversion Click Through Rate Follow-up Contact 52

The 5% Institute

SEPTEMBER 29, 2019

Trial closes are a popular topic in sales training meetings and circles. In this article, we’ll explore what trial closes are, the importance of using trial closes during your sales process, and some great examples you can use when speaking with your potential clients. Trial Closes – A Step By Step Guide.

Closing 98

Closing Technique Clients Presentation 98

SaaStr

MARCH 1, 2021

Q: Can SaaS free pilots and trials periods count towards gross revenue then deducted as a marketing expense? The post No, Free Pilots and Free Trials Aren’t Revenue. First, if you really want to do this — i.e., net a pilot against marketing expense — then you do have to still charge for it. Second, it’s misleading.

Contract 104

Contract Gaming Start-ups Service 104

Sandler Training

JUNE 13, 2019

Trials and demos can be an important part of your sales cycle, especially in the enterprise space. Another term for a trial or demo, is the “Monkey’s Paw,” which is a small version of your larger service or a consulting project. A successful Monkey’s Paw has three components, which are similar to a successful trial.

Consult 75

Consult Service Sales 75

SaaStr

JUNE 4, 2020

Q: Why don’t more SaaS companies offer very long trial periods of, say, one year, to encourage vendor lock-in? Maybe the fact that you can use the Free editions of Slack and Zoom, in particular, for years without needing to upgrade is sort of a very long trial period. A long free trial can create a lot of noise. Who owns it?

Product 64

Product Customers Sales 64

SaaStr

SEPTEMBER 29, 2019

Lots of SaaS companies don’t offer a free trial — intentionally. A free trial is a bad idea if: Your product has a lengthy and/or complex deployment process. If it’s going to take 30–60 days to go live, a Free Trial will just lead to failure. The product is too clunky for a Free Trial. Free Trials are magical, done right.

Finance 67

Finance Consult Contact Prospecting 67

SalesHood

JANUARY 4, 2020

How do you know which Sales Enablement Software will achieve [ ] The post Why You Should Run A SaaS Trial For Sales Enablement Software appeared first on SalesHood. How do you know which Sales Enablement Software will be adopted by your sales teams and sales managers?

Sales 71

Sales 71

Sales Hacker

NOVEMBER 2, 2017

Free trials are a great marketing tactic. How many free trial users end up as paying customers? Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary. Connect immediately with trial users.

Customers 103

Customers Click Through Rate Price Conversion 103

SaaStr

AUGUST 5, 2019

But be aware of the trade-offs to focusing on this as your core KPI on a free trial / freemium funnel. The post How many people maintain their subscription services after the free trial? Working to improve conversions of course, in isolation is good. View original question on quora. appeared first on SaaStr.

Service 65

Service Conversion Growth Product 65

Search Engine Land

JANUARY 8, 2024

To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. However, developers are expected to make the necessary changes by the trial end date. Eligible websites can enable third party cookie deprecation trials by using JavaScript to provide unique access tokens in Chrome.

Contact 130

Contact Service Engineering Meeting 130

Search Engine Land

FEBRUARY 23, 2024

The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. The final arguments for the trial that spanned several weeks last year are expected in May. Read Google’s post-trial brief in full for more information. Google accused the U.S.

Legal 133

Legal Government Manufacturing Contract 133

Smart Calling

AUGUST 1, 2019

Trial attorneys need to be master influencers, and “sell” in many different ways and situations. The post GUEST: Trial Attorney Sales Secrets, with Jess Lorona appeared first on Smart Calling Blog. You’ll be able to adapt these ideas and methods to your own interactions and sales situations. Listen Here.

Sales 40

Sales Clients Sell Inside sales 40

Search Engine Land

APRIL 23, 2024

vs. Google antitrust trial. Part of the trial focused on whether Google used its search ad tools to put its competitors at an unfair advantage. vs. Google antitrust trial: Everything you need to know. Meanwhile, in the U.S., we’re still waiting to hear the verdict of the U.S. Dig deeper in U.S.

Commission 95

Commission Technology Technology Closing 95

Martech

JANUARY 8, 2024

To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. However, developers are expected to make the necessary changes by the trial end date. Eligible websites can enable third-party cookie deprecation trials by using JavaScript to provide unique access tokens in Chrome.

Service 117

Service Contact Engineering Start-ups 117

Understanding the Sales Force

SEPTEMBER 19, 2022

The Sony PlayStation, Gorilla Glue, Aquafina, and The George Forman Grill were all introduced in 1994. You've heard of those but have you heard of Vamp Nail Polish or KoronaPay? They were also introduced in 1994.

Sales 62

Sales 62