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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Let’s find out.

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How to Create a Sales Enablement Plan That Delivers ROI

Miller Heiman Group

It’s time to begin making resource requests for your 2020 budget—and that means the resources that you’ll need to implement to grow your sales enablement strategy. What sales-related challenges do you anticipate facing in 2020 and how will you overcome them? of organizations reported running sales enablement in a formal way.

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Sales Enablement: Is it Sales or Marketing?

Heinz Marketing

Sales Enablement. It’s a role that is both confusing and so hot right now. If you are in Marketing, your definition of Sales Enablement may sound something like the ability to provide Sales with the content they need, when they need it. If you are in Sales, perhaps your definition of Sales Enablement is training.

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Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. reps need to understand the local rules and regulations. What sales enablement isn’t.

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A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Europa Video + Transcript)

SaaStr

At our inaugural Saastr Europa in Paris in 2018, Sequoia (then Accel) Partner Luciana Lixandru and UiPath CMO Bobby Patrick discussed what breaks when your business goes into hypergrowth mode (hint: pretty much everything). Check out the full video and transcript below! Transcript: Luciana Lixandru: My name is Luciana Lixandru. Bobby: Yes.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing? Introduction.

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C-Suite Selling Perfected: How Salesforce is Winning More Mega-Deals

Openview

In order to accomplish this, they have to sell business outcomes – not products – and these bigger, more strategic deals often force C-level conversations. Benioff knows this (he wrote about it way back in his 2018 book Behind the Cloud ). Salesforce is still growing like crazy; revenues for the quarter were up 25 percent.

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