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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Yet we persist doing the same things (upgraded with a veneer of technology.).

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What if we started with a blank sheet of paper?

Membrain

This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Buying is changing profoundly.

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Email marketers: What’s on your vacation to-do list?

Martech

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. We had to forego the usual luxury of ramping up gradually in January.

Retail 105
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What If They Aren’t Looking?

Partners in Excellence

We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person.

Education 112
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Settling…….

Partners in Excellence

We can only do our jobs when our customers decide their current state is unacceptable. Sometimes, it’s we that incent the customers to change, whether through our content at our websites, our customers talking to others, or our prospecting. Instead, we continue to spend millions in training that is forgotten within 30-60 days.

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On Sequences And “Touches”

Partners in Excellence

The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Data shows we often need to reach out over 15 times to catch the attention of prospects. Every press release, every webinar, every new piece of content.

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Starting With A Blank Sheet Of Paper

Partners in Excellence

You can play along, take out a sheet of paper or open a blank document. First, as an introduction, our mental models and experience are often great help in understanding our jobs, how we are successful, and how we perform. We have to abandon our old models, and create new ones. With that a background.