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Where’s The Puck Going?

Partners in Excellence

“I skate to where the puck is going to be…” It’s a quote attributed to Wayne Gretsky about what differentiated his style of play from other hockey players. Too many organizations are focusing on where the puck was… looking for things to get back to normal.

Up-sell 84
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Skating To Where The Puck Was!

Partners in Excellence

There’s the famous Wayne Gretzky quote, “I skate to where the puck is going to be, not where it has been.” ” If you read the current literature and blog posts on the future of selling, everything is about it being virtual, or in the least, hybrid. These are the secrets to virtual/hybrid selling.

Up-sell 68
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Virtual Selling Is Not The Future Of Sales! Part 2

Partners in Excellence

They are investing their time where they get the most value–and increasingly, it’s not with sales people. Paraphrasing Wayne Gretsky, we are designing our sales engagement processes for where the “puck was,” not where it’s going to be. We get more done with the same resources.

Sell 126
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Real Story on MarTech: Where is the puck going in 2022?

Martech

Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going , not where it is right now — a phrase that has since gotten widely adopted in a martech world fraught with constant change. Where would you find the authoritative source for all these components today? the individual pieces.

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3 steps to mastering the right indicators for lasting SEO results

Search Engine Land

“Skate to where the puck is going.” ” Simple in theory, but difficult in practice. If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. They want long-term success. They’re great. Money in the bank.

CTR 112
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5 enduring trends in martech

Martech

The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.” The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.” See terms.

UX 132
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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

Of course, they are engaging sales people through virtual channels, but that’s an increasingly small part of how and where they spend their time in their digital buying journey. But there are bright spots with organizations that recognize where/how buyers struggle and are directly addressing. Decision confidence is plummeting!

Sell 85