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Why Do We Call Them Objections?

Partners in Excellence

We encounter them all the time. The customer has a point of view that differs from that we wish they would have. Perhaps, they aren’t as interested in the things we want them to be interested in. Perhaps they don’t respond in the way we hope they respond. The customer has “objections.”

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9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. You would do well to track each salesperson’s win rate, as well as your overall win rate.

B2B 216
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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

In this article, we’ll review the 12 types of open ended questions to ask, when to ask them, and other emerging best practices. Additionally, we’ll cover some of the common mistakes to avoid when asking open ended sales questions. So tell me, what do you like about the [current solution] you’re using?

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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Often, this process entails some form of data transformation called extract-transform-load (ETL). This process is sometimes called data sharing. They don’t have to. But it has its challenges.

Customers 124
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A Better Way To Data Driven Discovery

Tibor Shanto

I had the opportunity to dissect a recorded Discovery call with a team last week. Specifically, how we use positive data in prospecting and Discovery, in this case the latter. Specifically, how we use positive data in prospecting and Discovery, in this case the latter. Why is that data relevant?

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Writing people-first content: A process and template

Search Engine Land

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. To strengthen goals, follow a simple process called “The Five Whys.”

Process 130
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The Complete Guide to Cold Call Scripts

Veloxy

Are your cold call scripts costing you potential qualified leads? Cold call scripts are not one-size-fits-all, so what works for one team may not work for the next. If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. Cold Calling Script Structure.

Cold Call 298