Partners in Excellence

OCTOBER 18, 2017

I have to start this post with a story. At least once a week, I have to sign into Amazon to feed my reading habit. Moving to the point of this article, I think much of our use of web and other analytics creates a similar problem for our customers and how we engage them. I’m an obsessed reader.

Customers 57

Customers Start-ups Prospecting Closing 57

Partners in Excellence

SEPTEMBER 24, 2015

I have to beg your indulgence on this article. Part of my reason is having just returned from Dreamforce 2015, as you would guess, a lot of the sessions talked about analytics. Part of the reason for this post was driven by a thoughtful question from Anthony on my “Who Should We Be Talking To,” Post.

Education 88

Education Sell Conversion Prospecting 88

Lead Fuze

SEPTEMBER 2, 2023

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. Both strategies have their own merits and challenges. So let’s dive right in! Is Google Ads good for leads?

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

PandaDoc

APRIL 12, 2023

But what are sales channels, we hear you ask? You might have all products available on all channels or sell some items only through a specific channel. You might have all products available on all channels or sell some items only through a specific channel. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

ConversionXL

MARCH 9, 2016

Visitors are leaving pages completely unaware of content blocks, they’re assuming they’ve reached the end of the page long before they truly have, they’re missing cues to scroll horizontally, etc. The term does have the word “bottom” in it, after all. UX mistakes often go undetected because they are quiet.

UX 90

UX Price Drivers/motivators Start-ups 90

ConversionXL

NOVEMBER 5, 2020

My service startup quickly grew and became a platform to identify new problems we could solve for clients. My service startup quickly grew and became a platform to identify new problems we could solve for clients. About 18 months later, we pivoted our messaging to evolve beyond digital PR. niche down”).

UX 120

UX Clients Service Niche 120

ConversionXL

AUGUST 30, 2018

Why user research matters. In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI. But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience.

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

MAY 1, 2018

Technological innovation has fundamentally changed the way we work, but are we really moving toward a society where humans are free to pursue culture and leisure while enjoying an age of abundance? We Are Living in An Unprecedented Age of Change & Progress. We Are Living in An Unprecedented Age of Change & Progress.

Government 78

Government Drivers/motivators Transportation Agriculture 78