2018

Remove user-experience-technology
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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

Hubspot

Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Image courtesy of HomeDepot.com.

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The Ultimate Guide to Augmented Reality

Hubspot

Imagine if you could receive interesting information about a painting simply by pointing your phone at it — creating a frictionless and delightful experience. In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. Source: Cuseum. Sound far-fetched?

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How to Build a User Research Culture

ConversionXL

In many organizations, user research creates friction. But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Why user research matters. It slows product development.

UX 111
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

User ID tracking allows you to track the behavior of individual users, but their identities remain unknown. It has robust, user-centered tracking that connects company CRMs to the online behaviors of real people—and enables you to send targeted messages to them, at a group or individual level. Image source ). Image source ).

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. Register to save your seat!

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Chatbots vs. Live Chat: The Questions You Should Ask

ConversionXL

Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users. Ultimately, no platform guarantees an improved customer experience. Not all experiments have been successful.

Represent 112
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How to Develop a Successful Marketing Automation Strategy

ConversionXL

Case in point: Forrester’s first marketing automation forecast predicts that spend on automation technology will grow from $11.4 But you can also use email automation to add a lot more value to the overall experience your customers have with your product or service, not just to ask them for something. billion USD to $25.1

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Digital Adoption Platform Fundamentals: The Key To Product Innovation And Elevated CX

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. Register now to save your seat!