2018

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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

Hubspot

Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Image courtesy of HomeDepot.com.

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The State of Virtual Reality: Where We Are, and What's to Come in 2019

Hubspot

I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. VR doesn't stand alone as the only technology designed to create an alternative, but somewhat lifelike reality. AR as a "Gateway Drug".

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

User ID tracking allows you to track the behavior of individual users, but their identities remain unknown. It has robust, user-centered tracking that connects company CRMs to the online behaviors of real people—and enables you to send targeted messages to them, at a group or individual level. Image source ). Image source ).

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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Hubspot

But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig. 2018 Tech Trends to Watch. Artificial Intelligence.

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Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.

Hubspot

that story about translating space into data into experiences got a little lost. In order to create a truly immersive user experience, we need data. Data-powered experiences allow marketers to show (instead of tell). In order to create a truly immersive user experience, we need data. Data is what powers AI.

Sports 74
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2019 Tech Trends: Users Weigh In and Make Predictions

Hubspot

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. Now, we want to know what users think of the tech road ahead, and which trends show the most promise. User Predictions for 2019.

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Here's What's Stopping Virtual Reality From Going Mainstream [New Data]

Hubspot

In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. And as headset technology continues to improve, so will the experience of using VR for many. We decided to find out, and asked hundreds of users for their thoughts on VR. At least, one person in particular does.

Gaming 69