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The 3 Eras of B2B Sales: How Selling Has Evolved (2025 Guide)

Iannarino

I joined my family’s staffing firm when I was seventeen, and since then, I’ve witnessed a complete transformation in B2B sales strategy over the decades. From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.

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Why Your Homepage Is Killing Your Conversions (And What to Build Instead)

ClickFunnels

The post Why Your Homepage Is Killing Your Conversions (And What to Build Instead) appeared first on ClickFunnels. You’ve been told your homepage is the face of your business. The digital welcome mat. The starting point of the customer journey. But that logic is precisely why your conversions are stuck. Listen up: Static homepages don’t sell.

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Elevate Your Team’s Skills with Sales Practice

Anthony Cole Training

Every sales leader understands intellectually that practice is an essential contributing factor to the success of their salespeople in the field. Any skill, every skill, whether it is playing an instrument, competing in tennis or basketball or soccer, requires hours and hours of practice. So does becoming a champion in selling. It requires hours and hours of sales practice to refine a successful prospecting approach with a unique and compelling value proposition.

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7 Pro Tips for Cutting Your CAC Without Killing Conversions

ClickFunnels

The post 7 Pro Tips for Cutting Your CAC Without Killing Conversions appeared first on ClickFunnels. If your Customer Acquisition Cost, or CAC, is creeping up, it’s time to get serious about optimizing your sales funnel. You’ve got two choices: (1) keep spending more, hoping your customers stick around long enough to make it worthwhile, or (2) get craftier about how you attract and convert leads in the first place.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales at Allego

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do)

SaaStr

Rolling out our AI SDR this morning. It took a bunch of training, tooling, etc. But … 🔥Already got 15 meetings from it, 7.5% hit rate That’s more than any human SDR did in 30+ days before (More to come) — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t wor

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The Blueprint for Great Sales Leadership: Aligning AI with Customer Success and Strategy

Force Management

Great sales leaders know how to make the number, but the ability to do that consistently requires more than just great sales skills. The best revenue leaders understand the critical need to equip individuals with the proper tools for revenue success and drive organizational outcomes. A great sales leader understands the importance of a structured sales discipline while reinforcing methodologies that drive measurable results.

Customers 101

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Why Building Relationships in Sales Skyrockets Your Commission

Sales Gravy

You know the drill. The quota clock is ticking, the pressure is mounting, and there's that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate "yes," because, well, the numbers demand it. But here's the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success?

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Crack the Code: 7 Smart Tips to Turn Cold Leads into Sales

ClickFunnels

The post Crack the Code: 7 Smart Tips to Turn Cold Leads into Sales appeared first on ClickFunnels. Your landing page gets visitors every day. But they show up, take a quick look, and leave without doing anything. You’ve tried changing headlines, tweaking colors, and rewriting your copy. Still, nothing seems to stick. What if those same visitors actually stayed on your page long enough to see what you offer?

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Dear SaaStr: How Do I Get a Job as a First Time VP of Sales?

SaaStr

Dear SaaStr: How Do I Get a Job as a First Time VP of Sales? If you’re aiming to land a VP of Sales role, you need to position yourself as someone who can deliver results and scale a team. "The biggest mistakes CROs and VPs of Sales make when they take a new role." with @kylecnorton 1⃣ Too stubborn 2⃣ Need love space 3⃣ Do better diligence pic.twitter.com/yBGqYpQKfN — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 20, 2025 Here’s how to approach it: Prove you can ow

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How to Get Hired Before the Role Is Posted

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 80% of exec-level jobs never hit job boards.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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“Solve For” Vs. “Solve With,” The Real Role Of A Seller

Partners in Excellence

Theoretically, we have solutions to our customers’ problems. Unfortunately, we tend not to focus on these, we tend to pitch the solutions, without knowing if the customer has the problem we solve, or really understanding that problem and what it means to them. We train our people to “solve the problem.” In their best engagements, we show up with insights, demonstrating, “here’s the solution to your problem, and if you buy by the end of the quarter we will offer you

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On Consistency and Your Sales Process

Adaptive Business Services

Doing a great job is fine, but it’s not enough. The real question is … will you do it consistently? While we start out good, we may later become lackadaisical and it then goes downhill from there. I remember back to when I became a sales trainee with a national office products company. This firm was recognized for providing the best sales training in the industry.

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Turn Browsers Into Buyers With an Emotion-Driven Product Launch Funnel

ClickFunnels

The post Turn Browsers Into Buyers With an Emotion-Driven Product Launch Funnel appeared first on ClickFunnels. Your product launch looked perfect on paper: great offer, compelling copy, and months of preparation. Then, launch day came, and the sales barely trickled in. Sound familiar? It’s easy to blame your pricing, audience, or timing. However, the real culprit might be your lack of emotional triggers.

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Dear SaaStr: I’m a Seed Stage, First Time VP of Sales. What Should I Do To Be Successful?

SaaStr

Dear SaaStr: I’m a Seed Stage, First Time VP of Sales. What Should I Do To Be Successful? First off, congrats on the role—it’s a big deal. But seed stage is tough. You’re building from scratch, and there’s no playbook handed to you. So let’s get you on track to crush it. Master the Product and ICP (Ideal Customer Profile) You need to know the product inside and out — before you start.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Use Your Summertime Profitably

Engage Selling

Stop using summer as an excuse and start using it as an advantage. Use this quieter time to reach across the organization, strengthen backup contacts, or work on a skill … The post Use Your Summertime Profitably first appeared on Colleen Francis - The Sales Leader.

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Podcast - Sales Forecasting Simplified with Mike Simmons

Membrain

Paul Fuller and Mike Simmons , founder of Catalyst Sales , dive deep into transforming sales forecasting by focusing on just two critical metrics: pipeline created and pipeline developed. Mike mentions that sales teams today are overwhelmed with data but lack actionable insights. The conversation highlights the power of simplifying complex systems and introducing clarity through well-defined, binary, past-tense sales stages.

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Discovery, A Product Pitch In Disguise!

Partners in Excellence

Great discovery is foundational to understanding our customers and their needs. Too often, we skip it, instead rushing to pitch our products. When we do some nominal level of discovery, it’s actually a product pitch in disguise. Our questions aren’t oriented to understanding their needs or what they seek to change. Instead they steer the customer to express their needs in terms of the capabilities/features of our products.

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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. The results may change how you think about building software. TL;DR: The SaaS market has clearly bifurcated in 2025. AI-native + mission-critical = strong performance (Palantir +165%, ServiceNow +12%). Traditional horizontal SaaS faces big headwinds (Salesforce -18%, Asana -31%).

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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CFOs want hard numbers, not brand vibes

Martech

This article was co-authored by Rachel Smith , a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance.

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Insights & Learnings about Pharmaceutical Omnichannel Marketing Skills

The Advantexe Advisor

Over the past week, I’ve had the privilege of facilitating two unique business acumen simulation workshops for pharmaceutical marketers, each centered around building and applying omnichannel marketing skills. These simulations brought together marketers at various levels, from new hires to experienced franchise leaders, all aiming to better understand how to orchestrate meaningful and measurable engagement across an increasingly complex channel mix.

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How Customer Centricity Gets Lost In Our Metrics

Partners in Excellence

As revenue operators, our job is to find and close customers. Whether it’s net new customers, retention/renewal, expansion. We measure our success based on hitting our revenue and profitability goals. Even when we claim to be customer centric, too often, we organize our GTM motions and measure our success in ways that make customers collateral damage, or worse, a means to our ends.

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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How 1,000+ B2B Startups Are — And Aren’t — Growing. The Real Data.

SaaStr

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. This isn’t your typical “here’s what public companies are doing” report – this is real data from real private companies dealing with real challenges in 2025. Also, importantly, it’s not just a survey of venture-backed start-ups.

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Take a look at what’s inside Agentforce 3

Martech

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. Visibility is a fundamental problem for early AI agent deployments. Simply put, teams can’t see what their agents are doing. It’s no surprise Agentforce 3 takes steps to increase control for businesses deploying AI agents.

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Structured Thinking Is A Linchpin Skill, and Your Salespeople Need To Get Better At It

Membrain

There has never been a time in history when the ability to think has been as critical to complex sales as it is now. Two recent reports, one by the World Economic Forum (WEF) and one from Mercuri Global, highlight this reality.

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“Time To Customer Acumen….”

Partners in Excellence

Preface: This is long and very nerdy. But I think it’s important to share the details of this fascinating research project. We struggle with the idea of, “How do we develop better business acumen with our sellers? How much time, how much investment, when will we see the results? What this project shows is “Time to customer acumen is amazingly short–and simple!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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9 sales role plays and exercises that boost skills

Highspot

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. The most effective role plays are matched to each sales rep’s specific role, accounts, experience, and goals. Personalised role-play scenarios lead to better sales outcomes.

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Welcome Back Duplo Cloud & Pylon to SaaStr Annual 2026! 🎉

SaaStr

We’re thrilled to announce the return of two incredible partners coming back to SaaStr Annual + AI Summit 2026 ! May 12-14 again at our 40 acre campus in SF Bay!! Duplo Cloud – Our 6-Time Champion! 🏆 A massive welcome back to Duplo Cloud , who continues their incredible streak as a 6th-time sponsor of SaaStr Annual! Their unwavering commitment to our community speaks volumes about their dedication to supporting SaaS growth and innovation.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.

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Your Real Competitor is The Status Quo: How to Structure Your Thinking to Avoid It

Membrain

For sales teams engaged in complex sales , the most common reason for a “no deal” is not that the prospect chose another solution. It’s that they decided not to make a decision at all. These can be especially frustrating if they drag out and waste a lot of salesperson time chasing a decision that the buying organization never makes.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.