2021 Campaign Electricity 
Salesforce
SEPTEMBER 25, 2023
We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Get the guide Schneider Electric, Rossignol, and General Mills are three companies (although not cited by McKinsey) that are AI high performers. High performers, on the other hand, are past that phase. Here are their stories.
Search Engine Land
OCTOBER 1, 2024
Should we consistently invest in PR or SEO instead of short-term campaigns? Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. Both trends deserve further analysis.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 16, 2022
In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Braze aims to enable businesses to ingest and process customer data in real time, then orchestrate and optimize contextually relevant, cross-channel marketing campaigns. Public Town Hall with ARK CEO Cathie Wood.
Search Engine Land
OCTOBER 13, 2022
How Brandastic established our client as the #1 DTG Printer Brand in North America 2021 NP Digital: Enhancing SEM strategy to elevate returns. Best Overall PPC Initiative – Small Business. How Mann Lake and NP Digital increased paid search revenue by 87% YoY. Best B2B Search Marketing Initiative – PPC.
Martech
APRIL 4, 2022
Many factors can influence or affect the performance of a test, including other campaigns, messaging, seasonality and so much more. Where marketing strategy and experimentation intersect, you can rapidly and efficiently discover the right path forward, much like electricity following the path of least resistance.
Search Engine Land
JANUARY 7, 2023
Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. AdWords Reach Reporting Moves To The Campaigns Tab. 2008: New Year’s Resolutions For Your PPC Campaigns by Brad Geddes.
Martech
JANUARY 20, 2022
Half of Marketers Expect to Attend an In-person Event in 2021. For attendees, perhaps no online experience can replicate the energy of a packed ballroom of people anticipating an inspirational keynote, the electricity of an expo hall humming with engagement, a chance meeting with a like-minded peer, or reconnecting with colleagues or friends.
Expert insights. Personalized for you.
133 
Let's personalize your content