Martech

MARCH 14, 2022

Avoid shiny objects. For marketers clever enough to get the budget they want and need, rather than starting with the business problem they’re trying to solve, they buy the promise of a shiny object martech solution only to find that the results don’t live up to the hype or solve the problem.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Martech

JANUARY 20, 2022

Half of Marketers Expect to Attend an In-person Event in 2021. Results for other industries and populations may be different.). The motivation for attending trade shows may be principally commercial, e.g. attendees go to buy things for their stores and businesses. Source: The Virtual Event Tech Guide 2021 from EventMB.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

SaaStr

NOVEMBER 25, 2023

#1: The Days of work-LIFE Balance Are Over (Emphasis on Little Work and Big Life) Mapping back to a period of time known as The Party, 2021 was full of people, in sales especially, who were making twice as much money while working half as hard. Create/ track a leaderboard so i f someone is below average in sales, it’s objective.

Objectives and Key Results 112

Objectives and Key Results Referrals Pipeline Campaign 112

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). as of August 2021. It held a 0.11% worldwide search engine market share as of September 2021, including a 1.03% share in Germany, where it was founded. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Sales Hacker

AUGUST 30, 2021

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. That means more than simple results like “25% of leads aged 25–34 converted.” They collect the data that matches their agenda instead of objective information that sets the agenda.

Objectives and Key Results 116

Objectives and Key Results E-commerce Sales Campaign 116

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Salesforce

AUGUST 18, 2021

According to the Q2 2021 Shopping Index , average order values are higher compared to historically lower discounts. The 2021 holiday shopping season calls for 2021 strategies. Sales promotions are even more important as holiday strategies have become year-round efforts as brands target key shopping dates in every season.

Promote 98

Promote Objectives and Key Results Sales Campaign 98

ConversionXL

MARCH 13, 2019

trillion in transactions by 2021. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. The online experience, as a result, is even more vital. 3 keys to a great B2B ecommerce experience.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. UK-based gym Everyone Active and Weight Watchers (WW) formed a brand partnership in 2021. Whatever your motivation: start with the objective in mind. What are their pain points?

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

AUGUST 11, 2021

The problems they need to resolve What motivates them to engage with your brand, product, service, or content Their interests. To uncover audience problems and motivations, call on your brand market research or customer service data. Railsconf 2021 , for example, breaks their offers up into levels. Source ). Close the deal.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Lead Fuze

AUGUST 15, 2021

Here are software tools that could help your business: There are tools this 2021 that I don’t even know about at all. It’ll be separated into the key marketing software categories pretty much every agency uses. What are your objectives? What motivated you to begin looking for a new tool in the first place?

Objectives and Key Results 98

Objectives and Key Results CRM Clients Sales 98

Salesforce

MARCH 28, 2023

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? If you want to drive AI at scale and get value from it, top management has to motivate it as a corporate-wide objective,” said Hosadurga.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I wanted to learn a lot quickly, work with brilliant and motivated people, and make a meaningful contribution to the company. The key is knowing how to analyze such data and how to leverage it.

Closing 113

Closing E-commerce Customers Quota 113

Smarter With Gartner

JULY 7, 2021

According to the Gartner 2021 Leadership Progression and Diversity Survey of 3,500 employees, organizations that embrace consequential accountability will reach gender parity 13 years earlier and racial parity six years earlier in their leadership benches. To mitigate this, HR leaders must address two key areas.

Objectives and Key Results 60

Objectives and Key Results Pipeline Drivers/motivators Promote 60

Understanding the Sales Force

APRIL 4, 2024

The 3 Most Important Questions about Sales Process and My Answers Sales Pipeline – Reality vs. What Your Salespeople Know and Think Key to Successfully Hiring Salespeople: Getting it Right Versus Getting it Over With How To Determine If Your Sales Process Is Effective Should You Restage Your Sales Pipeline?

Objectives and Key Results 63

Objectives and Key Results Pipeline Sales Cold Call 63

Smarter With Gartner

AUGUST 19, 2021

Global oil and gas markets are poised between two competing drivers — rising pressure to decarbonize energy provision and increasing demand for energy in developing economies. The 10 key trends in this report, individually and in combination, reflect reformation of the industry in the face of complex growing challenges.”.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators Territory Technology 52

ConversionXL

NOVEMBER 7, 2022

The result? For example, in its annual report for stakeholders and the public, Oxfam shows how its work benefits people worldwide and motivates its audience to get behind the cause. Instagram, for example, used audience insights from 2021 to create a visual outlook for 2022. What are you trying to explain? Comparisons.

Territory 109

Territory Objectives and Key Results Presentation Campaign 109

Lead Fuze

AUGUST 12, 2021

The Best Sales Podcasts for You This 2021. That’s why we’ve put together a massive fresh list with dozens of sales podcasts (ones that are still active) along with over 100 quality episodes ready to download and follow you to the gym, car, or anywhere else this 2021. Jill Rowley: The Keys to Social Selling.

Sales 98

Sales Drivers/motivators Up-sell Inside sales 98

ConversionXL

OCTOBER 26, 2022

billion on the platform in 2021, according to SensorTower —more than on any other app. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. This resulted in 111,000 submissions and record-breaking sales.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Heinz Marketing

SEPTEMBER 28, 2020

I think tenacity and keeping going and making things happen are key things that I’ve tried to focus on myself. But your ability to narrow in on a more precise, a narrower set of objectives, that the prospect is pursuing and your ability to communicate some shorter time to value. Steven: Yeah.

Pipeline 135

Pipeline Outside Sales Sales Up-sell 135

Sales Hacker

JANUARY 19, 2021

Projected trends for 2021 [27:18]. It’s one full day designed to get you recharged from 2020 and skilled up for 2021. Perform the same action, get the same result. Do the same thing, get the same result. And as a result, I could say, “Oh my gosh, you didn’t have this and that box.

Cross-sell 73

Cross-sell Up-sell Objectives and Key Results Start-ups 73

Highspot

FEBRUARY 15, 2022

Choosing long-term and shorter term goals that will actually motivate your team is tricky, though. But creating a sales goal that actually motivates your team isn’t easy. ” You need to set goals that fit your current situation and give your team a roadmap to get better results. How do you set the best sales goals?

Cold Call 59

Cold Call Cross-sell Objectives and Key Results Sales 59

Sales Hacker

SEPTEMBER 15, 2020

Key lessons learned in 10 years of top leadership [12:23]. The result, more sales meetings. Key lessons learned in 10 years of top leadership [12:23]. Sam Jacobs: What are the key lessons learned, do you think, over the last 10 years? Why that was such a key moment. Subscribe to the Sales Hacker Podcast.

Sports 73

Sports Objectives and Key Results Start-ups Consult 73

SaaStr

AUGUST 7, 2020

The key for us was we were building not one industry Cloud, but four, and then at Vlocity, we later added two more and expanded to six, so the secret of building one vertical SaaS product is going deep. One of our core values at Coupa is focused on results. David Schmaier: Sure. Driving the change.

Price 86

Price Retail X-functional Healthcare 86

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Whether creating teams from scratch or taking over distressed departments, the achievements I’ve accomplished are always due to creating a winning culture with clear expectations and a strong drive for results.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Martech

MARCH 4, 2022

Marketing technologies are a key driver of digital transformation, empowering marketers to facilitate seamless digital interactions with customers. Here are some of the other top drivers of digital transformation today. In the retail sector, for example, e-commerce sales in 2021 only accounted for 13.2%

E-commerce 107

E-commerce Objectives and Key Results Technology Technology 107

Martech

NOVEMBER 17, 2021

If you misuse it, you will go to email jail, and the keys are in the hands of the spam filters, Spamhaus and other blocklists, and your customers. In 2020 and 2021, email finally won back respect when all other channels failed. Also, their increased desire isn’t just to achieve their own goals and objectives. Wrapping up.

Objectives and Key Results 126

Objectives and Key Results B2C Construction Clients 126

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. It’s an incredible brand-builder and a key player in demand generation , but it’s also hard to measure. You can then organize this data in a CRM to pick up on key words, like “podcast” or “colleague.”. This is called the dark funnel.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Objectives and Key Results 117

Objectives and Key Results Entertainment Campaign Legal 117

VanillaSoft

SEPTEMBER 23, 2021

It’s a good idea to try and schedule a call in advance to prevent the old “this isn’t a good time” objection. And given that emotional communication is the key to connecting with your donors on a more personal level, video is a powerful medium that allows you to reach even those donors who don’t respond to your calls.

Cold Call 76

Cold Call Objectives and Key Results Campaign Technique 76