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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Let’s say you invest in one electric vehicle Company like Tesla, you might be interested in Rivian which has an IPO that’s either rumored or happening. Public Town Hall with ARK CEO Cathie Wood.

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Small Business Content Marketing Tips for 2022

Sales Pop!

On the other hand, posts like this one on realistic electric fireplaces by the US Fireplace Store should most definitely get to the point as soon as possible. Launching a podcast is not as difficult as you’d think , and you can have it set up quickly. Articles such as this one can’t (and shouldn’t) be summarized early on.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

The number of patents filed in 2021 in Artificial Intelligence was 30x the number published six years earlier. Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. But business stalled out at around $10M ARR.

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Why we care about AR and VR: A guide for marketers

Martech

As of 2021, AR’s market size was $6.12 Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. What is virtual reality?

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