2022 Campaign Launch Meeting 
Martech
OCTOBER 3, 2023
Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. “Now, The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.
ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. A playbook does exactly this.
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Salesforce
JANUARY 25, 2022
In 2022, B2B marketplaces will be the real MVP. While customer retention and loyalty will always remain a major priority, new customer acquisition will be front-and-center in 2022 and beyond. Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success.
ConversionXL
NOVEMBER 23, 2022
CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.
Search Engine Land
JANUARY 26, 2023
Google AdWords API launches In 2005, Google launched the Google AdWords API. It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Google said API usage would be free, though activity was capped via a quota system.
Martech
OCTOBER 3, 2023
Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. “Now, The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.
Search Engine Land
FEBRUARY 1, 2023
Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2
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