How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%
Let's personalize your content