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Omnicom becomes the world’s largest agency holding company

Martech

The technology angle. These holding companies and the agencies they support are struggling against the challenge presented by newer technology companies like Google and Meta which have become, fundamentally, advertising businesses. In 2023, Omnicom launched Omni Assist, a genAI solution developed in partnership with Microsoft.

Angle 108
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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Solution aware : Present your audience with objective, detailed, valuable options for solutions to their problem.

Angle 96
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

If an AI overview is presented, CTRs of regular organic results might drop Assuming your site does not appear in the AI overview but is highly ranked in the regular organic results, your CTR will drop. 4, 2023 12:00 p.m. 4, 2023 12:00 p.m. AI overviews change often, and most of the time, the changes are drastic. CEST (User A).

CTR 132
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. Shaquille O’Neal promotes Papa Johns x Netspend AR campaign.

Campaign 109
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

07/03/2023 could be read as either March 7th or July 3rd, depending on your location. 7th March 2023 or Jul 3, 2023, on the other hand, leave no ambiguity. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR.

CTR 116
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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

Past present, Future on SalesPipelineRadio.com. Neither side really likes it, and yet, here we are today, almost halfway through 2023, and we still have this gap. Cause if we don’t appreciate that angle, we’re gonna have a hard timeselling to today’s buyers. Like here’s the new angle we want you to use.

Pipeline 105