2023 High impact Technology 
Martech
AUGUST 8, 2024
Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.
Search Engine Land
DECEMBER 28, 2023
The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
SEPTEMBER 5, 2023
Our study focused on websites in the technology industry, with traffic mainly from informational keywords. This is live data for June 2023, for informational non-branded keywords. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!)
Martech
SEPTEMBER 27, 2021
Our people and processes still had to catch up with the technology we had purchased.”. She added, “Our first campaigns focused on very basic, but high visibility, high impact campaigns, and leveraged only CRM data and purchase behavior data.”. We now have a very powerful CDP. Segmentation and personalization.
Search Engine Land
APRIL 11, 2023
By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Is there an employee who transformed the industry landscape with new or innovative technology? E-E-A-T wasn’t designed as a series of weights or ranking factors – it’s a singular emphasis on quality.
Salesforce
SEPTEMBER 29, 2023
Let’s take a look at all the biggest takeaways for Muleys and Flownatics from Dreamforce 2023. That’s because the promise of AI is that it will deliver results like no other technology before. Four MuleSoft Ambassadors pose before their “Women Who Mule” panel session at Dreamforce 2023. But who isn’t these days?
Sales Hacker
JULY 1, 2025
Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? When we started unifying early 2023, we saw just this huge crescendo of the old way of the world no longer working right? All of a sudden we’re course correcting in 2023.
Expert insights. Personalized for you.
123 
Let's personalize your content