Remove 2023 Remove Trust Remove X-functional
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

Retail 116
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Microsoft and OpenAI , for example, began working together in 2023.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%

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#Salesblazer Q&A: What Email Subject Lines Really Get Clicks?

Salesforce

Mutual connection or referral} recommended I reach out Why it works: A referral in the subject line builds trust and credibility. X things smart {prospect’s role}s do Why it works: This one taps into the prospect’s desire to be the best at what they do. This intro invites readers in while creating a feeling of trust.

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 109
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

billion in 2023. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. Unless the brand already has a strong authority in the industry space and has built up customer trust, people are unlikely to take the plunge. Spotlight or dynamic ads.

CTR 129
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. This forcing function happens monthly to pause and think structurally about your business. They grew 2.5x