Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance. Get MarTech!

B2B 107

B2B Represent Campaign Strategize 107

Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. That process of continuous monitoring, that experience of what your body is doing while thoughts about specific contents roll by, is the essence of what I call a feeling. What do you want your customers to do?

Represent 120

Represent Territory Campaign Strategize 120

Search Engine Land

APRIL 11, 2024

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. Know why you have each asset group.

Campaign 114

Campaign Represent Networking Conversion 114

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Ideally, your top client should represent 10% or less of your business. The small accounts should ideally be strategic. Business email address Subscribe Processing.

Contract 101

Contract Clients Pitch Growth 101

Martech

JANUARY 23, 2024

This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Dig deeper: How strategic martech integration drives growth Get MarTech! Why we care. In your inbox.

B2C 100

B2C Drivers/motivators Growth Technology 100

Search Engine Land

NOVEMBER 9, 2023

With the retailer confirming its continued commitment to developing new ad formats, it may be worth exploring this platform as we approach 2024. billion in cash, and has initiated a new $500 million share repurchase program to strategically buy back shares when opportunities arise. GAAP net loss of $1,999 million, representing 26.7%

Represent 103

Represent Retail Growth Strategize 103

Sales Pop!

JANUARY 13, 2024

As the only mythical creature in the Chinese years, the dragon represents courage, creativity and innovation. And while we are all self-centered to a degree, as salespeople we care deeply about what happens to our customers, Simply put, they represent our future. Keep accounts represent your average clients.

Healthcare 59

Healthcare Represent Manufacturing Clients 59

Martech

JULY 31, 2023

Improving for 2024. Dig deeper: 6 must-have, underused email marketing automations How can you make 2024 even better? Get your audiences in really good shape by Q2, and by Q4 2024, you’ll have a better idea of the segments and the opportunity each represents. Business email address Subscribe Processing.

Customers 86

Customers Drivers/motivators Cross-sell B2C 86

Martech

DECEMBER 14, 2023

They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Inefficient processes. Poor data utilization. Understand the existing martech landscape.

Strategize 114

Strategize Technology Technology Retail 114

Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS. Business email address Subscribe Processing. See terms. Content Content is king.

UX 135

UX Click Through Rate Engineering Service 135

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Contract renewal dates.

GTM 94

GTM Intrinsic Customers Contract 94

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? Do they provide guidance that makes the buying process easier? That’s it, that’s all.

Sell 91

Sell GTM Sales Up-sell 91

Sales Pop!

NOVEMBER 15, 2023

As we head towards the finish line of another selling year, we reassess our own selling organization in preparation for 2024. In your 2024 preparations, you rightfully focus on your own organization and your clients. If these are the relevant individuals, focus on understanding them and strategizing against them. Or do they?

Clients 64

Clients Represent Strategize Prospecting 64

Search Engine Land

FEBRUARY 7, 2024

To move forward, you can instead focus on bidding for actions such as “watching a video about the event space” or “downloading a feature sheet” to engage potential customers and continue the sales process. Business email address Subscribe Processing. However, this method lacks the precision required to accurately represent ROI.

X-functional 115

X-functional Non-Profits Objectives and Key Results Profit margin 115

Search Engine Land

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. By automating these processes, marketers can focus on strategic decision-making and creative tasks rather than being tied down by specific job functions. This sentiment reflects a trend towards versatility in a sport.

Sports 89

Sports Assembly Line Campaign Technology 89

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. For instance, if you tend to be a quiet observer who needs to process details independently after the meeting, make sure to bake in review times and explain why they’re important. Business email address Subscribe Processing.

Negotiate 108

Negotiate Price Contract Represent 108

Hubspot

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. Lastly, high-performing salespeople are 17% more likely to recognize their CRM as a vital component of the sales process. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas.

Closing 68

Closing CRM Customer Relationship Management Pipeline 68

Martech

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. By automating these processes, marketers can focus on strategic decision-making and creative tasks rather than being tied down by specific job functions. This sentiment reflects a trend towards versatility in a sport.

Sports 78

Sports Assembly Line Campaign Technology 78

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. So, what can salespeople expect and be prepared for in 2024? In 2024, conversational AI will play a huge role in lead qualification. But how does refusing AI impact business results?

Cross-sell 62

Cross-sell Price Sales SQL 62

Salesforce

AUGUST 30, 2021

Companies want solutions to bring together carbon emissions data from energy usage, company travel, purchased goods, and more in a single platform to inform not only reporting but also strategic decision-making when building sustainable supplier relationships. Sustainability at every stage of procurement.

Drivers/motivators 98

Drivers/motivators Manufacturing Government Legal 98

Martech

DECEMBER 19, 2023

The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. Guide the reader through each step of the process — weaving a story that leads to a “better day.” Incorporate graphs, charts and infographics to represent these metrics visually.

B2B 113

B2B Campaign Represent Strategize 113